Coupang Play variety show unveiled the main trailer and teaser poster ahead of its Oct. 3 debut at 8 p.m. Friday.

Coupang Play variety show is a massive makeup survival show where makeup artists who represent K-beauty not only in Korea but around the world fiercely compete with their own distinctive styles.

The released main trailer draws attention by revealing the determination of contestants who say "I will compete with makeup alone" and the skills and sensibilities that 60 artists will display. Then, massive stages boasting overwhelming scale unfold, and the trailer teases participants spanning generations — from first-generation domestic artists to makeup professionals active abroad and up-and-coming beauty creators leading new K-beauty trends — raising expectations for their fierce competition and performances.

As the largest makeup showdown in history approaches, attention has focused on the judging lineup, and K-beauty pioneer Jung Saem-mool appears, drawing eyes. In particular, when Jung Saem-mool is seen shedding tears while judging, MC Lee Hyori expresses surprise, saying, "Can makeup make someone cry like this?" and this raises expectations even more for a single makeup survival show in which sincerity and emotion run deep despite fierce competition.

The jointly released teaser poster features an overwhelming visual of dozens of makeup stations lined up in a row, evoking anticipation for the unprecedented scale will present. It teases the fierce makeup battles that will unfold at each station and the moment when a single legend is born within them, heightening viewers' curiosity and expectations ahead of the premiere.

The massive K-beauty survival show presented by Coupang Play will premiere on Oct. 3 at 8 p.m. Friday.

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