Bon Appetit, Your Majesty is showing the power of K-content to the world.
tvN weekend drama Bon Appetit, Your Majesty (directed by Jang Tae-yu, written by fGRD, planned by Studio Dragon, produced by Filmgrida, Jeong Universe) has established itself as 2025's top romantic comedy, captivating global viewers beyond Korea by sweeping ratings, buzz and domestic and international OTTs.
The rating for episode 6, which aired on the 7th (Sun), was metropolitan household average 13.1%, peak 15.1%, continuing a steady upward trend. In addition, it topped all channels in the same time slot on both weekend days, maintaining first place in overall ratings among tvN dramas in 2025. (Based on paid platforms combining cable, IPTV and satellite / provided by Nielsen Korea) On TVING, live UVs for episodes 5 and 6 increased about 1.5 times compared with the previous week, and from the first broadcast it ranked in the upper ranks of TVING's top 20 of the day, and it has dominated buzz by staying No. 1 for three consecutive weeks immediately after each weekly broadcast. (As of Sep. 7, 2025)
Global response has also been exceptional. First, on the Netflix official global Top TV shows (non-English) list released today (10th, Wed), it ranked No. 2. It was ranked in the top 10 for three weeks from its first week of release and ranked No. 2 for two consecutive weeks. (As of Sep. 10) According to global OTT content ranking service FlixPatrol, Bon Appetit, Your Majesty entered the top 10 in 93 cumulative regions, and ranked No. 1 in 44 cumulative regions including Indonesia, Japan, Malaysia and Vietnam. It is notable that reactions are strong not only in Asia but also in the Americas and European markets. Looking at the U.S. ranking, it entered the top 10 as soon as it premiered and reached as high as No. 4, marking a remarkable achievement among K-dramas released this year.
Also, FUNdex from Good Data Corporation, a specialist analysis firm for K-content competitiveness, announced that in the first week of September 2025 it ranked No. 1 in TV-OTT drama buzz for three consecutive weeks. Lim Yoon-a (as Yeon Ji-young) and Lee Chae-min (as Lee Heon) also maintained No. 1 in actor buzz for three consecutive weeks. (Based on aggregation from Sep. 1, 2025 to Sep. 7, 2025) It also claimed the top spot in the September 2025 drama brand reputation rankings released by the Korea Corporate Reputation Research Institute, underscoring its popularity. (Survey period Aug. 9, 2025 to Sep. 9, 2025)
Bon Appetit, Your Majesty's scorching popularity is due to the actors' pitch-perfect performances that bring the characters to life, a feast of food that awakens the appetite, a delightful story and stylish direction, all combining to target the tastes of viewers around the world beyond borders. In particular, the foods appearing in Bon Appetit, Your Majesty have prompted strong reactions at home and abroad. Fusion dishes that combine Western cooking techniques with traditional Korean ingredients such as doenjang and traditional foods including bibimbap and doenjang soup are drawing high interest.
Forbes introduced Bon Appetit, Your Majesty, saying, "Lim Yoon-a and Lee Chae-min show sweet chemistry, but the true star of this drama might be the meticulously prepared food. Since Dae Jang Geum, there has been no K-drama so devoted to satisfying a picky king's palate." It also noted that "it shows the persuasive power of a well-prepared meal," highlighting the work's distinction.
With the romance between Yeon Ji-young (Lim Yoon-a) and Lee Heon (Lee Chae-min) having opened, anticipation is rising about how their relationship will change, and the gourmet fantasy romantic comedy Bon Appetit, Your Majesty will air episode 7 on the 13th (Sat) at 9:10 p.m.
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