The group ILLIT will hold an adorable battle to take each other's best-friend spot.
ILLIT (Yoon-a, Min-ju, Moka, Won-hee, Iroha) released a teaser for their new self-produced content "I am HOLO" on the team's official YouTube channel on the 8th.
"I am HOLO" is a sketch-style variety show about ILLIT visiting the "Holo nation" to find true friendship. The members split into fictional characters and spend a day appealing their charms as they strive to become friendship couples.
A subtle tension runs among the five members in the teaser video released that day. With the declaration "we came to find a real best friend," they previewed ripened variety skills by trying various attempts such as walking confessions and flirting. Before the time of choice, a scene showing excessive immersion saying "If I get zero votes I will leave crying" was also revealed, drawing laughter. At the end of the video, as the friendship sticks crossed, curiosity rose over whether a final couple would be born.
In their self-produced content, ILLIT has been loved for showing friendly sides offstage through various entertainments such as sketches and variety. Last month, they tried sitcom acting through "Genre is ILLIT - Youth Sociology" and received a positive response from fans.
Episode 1 of "I am HOLO" will be released on the team's official YouTube channel at 9 p.m. on the 15th.
ILLIT's first Japanese single, "Toki Yo Tomare" (original title 時よ止まれ/토키 요 토마레), released on the 1st, is sailing steadily on various charts. The single has stayed near the top of Oricon's "Daily Single Ranking" for several days. The music video for the title track of the same name, full of ILLIT's fresh charm, reached No. 1 on Line Music Japan's "Music Video Top 100."
They will ride the momentum and continue active promotions locally. According to the label BelifLab of HYBE (chairman Bang Si-hyuk) music group, ILLIT will appear today (the 9th) on TBS morning variety show "LOVE it!," on the 13th on NHK's flagship music program "Venue101," and on the 14th at Japan's largest music festival "Rock in Japan Festival 2025."
[Photo] Provided by BelifLab.
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