Singer Sung Si-kyung will hold a "Kyungtakju Miljuhoe."
The liquor brand "Kyung()" led by Sung Si-kyung will hold a "Kyungtakju Rosé 12-degree Popup 'Kyungtakju Miljuhoe'" at Lotte Department Store's Jamsil branch Avenue L, Basement Level 1, from Sept. 12 (Fri) to Oct. 2 (Thu), meeting consumers. This popup will feature the first reveal of the new product "Kyungtakju Rosé 12 degree", and consumers will be able to purchase it first at the popup.
"Kyungtakju Rosé 12 degree" is a new product that cannot yet be found on the official mall or other channels and will be unveiled for the first time at this popup. Reflecting this rarity, the popup concept adds fun by embodying a secret tavern under the name 'Kyungtakju Miljuhoe'. Visitors will experience what it feels like to be invited to a secretly opened venue, tasting special liquor first.
The new product "Kyungtakju Rosé 12 degree" is characterized by a natural flower pink hue created by fermenting red rice. It adds a bright color to the existing "Kyungtakju 12 degree"'s rich and clean flavor, and enhances its original taste and color using only domestically sourced red rice without adding any dyes or fruits.
At the popup site, customers can purchase "Kyungtakju Rosé 12 degree", "Kyungtakju 12 degree", and a special glass. The special glass boasts an elegant shape inspired by the curves of a traditional Korean moon jar, reflecting the silhouette of flower petals, and is adorned with the phrase "Deep Moments, Drink Kyung" along with the brand logo. It is designed to beautifully capture the unique soft texture of Kyungtakju, emphasizing its charm when enjoyed together.
"Kyungtakju 12 degree" recorded constant sellouts with its distinctive deep flavor and charm since its first launch in February last year, gaining much love and attention. After increasing production, it is now smoothly available mainly through the official mall. The new product "Kyungtakju Rosé 12 degree" is also expected to garner high interest for its first reveal on-site. This popup store will simultaneously offer on-site purchases of "Kyungtakju 12 degree", the new product "Kyungtakju Rosé 12 degree", special glasses, and limited cocktail tastings.
Meanwhile, Sung Si-kyung operates the popular YouTube channel "Meogeultende" and is thriving not only as a singer but also as a liquor entrepreneur.
[Photo] Sung Si-kyung, SKJaeWon Co., Ltd.
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