The group ZEROBASEONE is collaborating with the global metaverse platform Rec Room, becoming the first K-pop artist to do so.
ZEROBASEONE (Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Kyubin, Park Geonwook, Han Yujin) is expanding their new form of fan interaction experience by recently partnering with Rec Room to showcase digital items reflecting the group's identity and conducting in-game events, connecting with fans worldwide.
Rec Room is a representative metaverse platform where the global Generation Z is actively engaged, with over 100 million lifetime users. Users can enjoy games with friends, explore millions of player-created rooms, and create new content themselves. It is a social app game service that can be enjoyed for free across various platforms, including PC, mobile, VR headsets, and game consoles.
In particular, ZEROBASEONE is the first K-pop artist to collaborate with Rec Room. Through the partnership with Rec Room, ZEROBASEONE is set to showcase UGC (User Generated Content) items, including avatar wearables. It is expected to enhance fandom immersion by combining experiential elements such as pop-up stores within the metaverse.
Meanwhile, ZEROBASEONE recorded sales of over 1.1 million copies on the day of the release of their first full album 'NEVER SAY NEVER,' achieving a new K-pop milestone of 'six consecutive million sellers.' 'NEVER SAY NEVER' also topped the iTunes 'Top Albums' chart in countries such as Qatar, Russia, and the Czech Republic, and reached number one on Japan's Line Music 'Album TOP 100,' further confirming ZEROBASEONE's global popularity.
The title track 'ICONIK' also topped the iTunes 'Top Songs' chart in Bahrain, Vietnam, Chile, Indonesia, Argentina, and the music video released on the 1st is set to break 39 million views, showing limitless growth. Completing an iconic growth narrative, ZEROBASEONE is expected to continue their comeback stages on various music shows.
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