According to the big data analysis results from September 2025 regarding brand reputation among entertainment broadcasters, Kim Jong-kook ranked 1st, Yoo Jae-suk ranked 2nd, and Lee Su-ji ranked 3rd.
The Korea Corporate Reputation Research Institute analyzed 77,337,436 pieces of big data from 50 entertainment broadcasters from August 6, 2025, to September 6, 2025, to measure consumer participation in entertainment broadcast brands, media volume, consumer engagement, and communication volume, as well as conversation volume on social media. Compared to the 70,377,479 pieces of big data from August, this represents a 9.89% increase.
The brand reputation index is a metric derived from extracting brand big data and analyzing consumer behavior, classifying it into participation value, communication value, media value, and social value, and applying weighted values. The brand reputation index for entertainment broadcasters was analyzed using participation index, media index, communication index, and community index. It also included analysis of consumer response through brand monitoring and evaluation of brand value based on consumer relationships.
The brand reputation ranking for entertainment broadcasters in September 2025 was analyzed as follows: Kim Jong-kook, Yoo Jae-suk, Lee Su-ji, Shin Dong-yup, Yoon Jung-soo, Kim Suk, Tak Jae-hoon, Kang Ho-dong, Seo Jang-hoon, Kim Jun-ho, Kim Jong-min, Park Na-rae, Jun Hyun-moo, Ahn Jung-hwan, Kim Won-hoon, Lee Sang-min, Kim Hee-chul, Defconn, Lee Sugeun, Jung Jun-ha, Song Ji-hyo, Kim Dong-hyun, Kim Gu-ra, Haha, Cho Sae-ho, Yang Se-chan, Lee Ji-hye, Noh Hong-chul, Ji Seok-jin, Lee Kyung-kyu.
Kim Jong-kook, who ranked 1st in brand reputation among entertainment broadcasters, had a participation index of 2,151,011, media index of 1,263,483, communication index of 2,523,817, and community index of 2,147,383, resulting in a brand reputation index of 8,085,694. Compared to the brand reputation index of 2,379,878 from August, this represents a 239.75% increase.
In 2nd place, the brand of Yoo Jae-suk had a participation index of 327,046, media index of 962,127, communication index of 3,414,151, and community index of 2,855,131, resulting in a brand reputation index of 7,558,454. Compared to the brand reputation index of 5,205,896 from August, this represents a 45.19% increase.
In 3rd place, the brand of Lee Su-ji had a participation index of 172,669, media index of 516,549, communication index of 1,236,135, and community index of 1,717,308, resulting in a brand reputation index of 3,642,662. Compared to the brand reputation index of 3,215,971 from August, this represents a 13.27% increase.
In 4th place, the brand of Shin Dong-yup had a participation index of 109,522, media index of 333,129, communication index of 1,068,320, and community index of 902,689, resulting in a brand reputation index of 2,413,660. Compared to the brand reputation index of 3,000,018 from August, this represents a 19.55% decrease.
In 5th place, the brand of Yoon Jung-soo had a participation index of 191,580, media index of 759,395, communication index of 796,562, and community index of 434,260, resulting in a brand reputation index of 2,181,798. Compared to the brand reputation index of 676,246 from August, this represents a 222.63% increase.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan noted, "According to the big data analysis results from September 2025 regarding brand reputation among entertainment broadcasters, the Kim Jong-kook brand ranked 1st. Analyzing the entertainment broadcaster brand category shows an increase of 9.89% compared to the 70,377,479 pieces of big data from August. A detailed analysis indicates that brand consumption rose by 44.77%, brand issues by 26.98%, brand communication by 5.14%, and brand spread by 2.39%."
He continued, "The Kim Jong-kook brand, which ranked 1st in brand reputation among entertainment broadcasters in September 2025, showed high results in link analysis with 'getting married, congratulating' and high results in keyword analysis with 'marriage, Running Man, prospective bride.' The positive-negative ratio analysis for the Kim Jong-kook brand was analyzed with a positive ratio of 96.84%."
This brand reputation survey was conducted through the brand big data analysis of 50 entertainment broadcasters, including Kim Jong-kook, Yoo Jae-suk, Lee Su-ji, Shin Dong-yup, Yoon Jung-soo, Kim Suk, Tak Jae-hoon, Kang Ho-dong, Seo Jang-hoon, Kim Jun-ho, Kim Jong-min, Park Na-rae, Jun Hyun-moo, Ahn Jung-hwan, Kim Won-hoon, Lee Sang-min, Kim Hee-chul, Defconn, Lee Sugeun, Jung Jun-ha, Song Ji-hyo, Kim Dong-hyun, Kim Gu-ra, Haha, Cho Sae-ho, Yang Se-chan, Lee Ji-hye, Noh Hong-chul, Ji Seok-jin, Lee Kyung-kyu, Nam Hee-seok, Lee Young-ja, Jang Doyoun, Yang Se-hyung, Kim Seong-joo, Jeong Hyung Don, Hong Hyun-hee, Kim Min-kyung, Yoo Byung-jae, Kim Dae-hee, Kim Young-chul, Song Eun-i, Moon Se-yoon, Lim Woo-il, Park Myung-soo, Yoo Se-yoon, Lim Won-hee, Kim Jun-hyun, Kim Guk-jin, and Kim Yong-man.
[Photo] OSEN DB
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