The content production company SYN&studio has undergone a complete overhaul with a new mission and leadership, aiming to make 2025 a year of leap forward by harnessing youthful energy.
Recently, SYN&studio, which transferred its headquarters to Sangam-dong, where many broadcasting companies are concentrated, plans to strengthen its position as a content corporation this year by driving innovative changes, such as recruiting young and fresh talent, based on robust production capabilities. It aims to inject vitality into the domestic content market, as well as expand its activities to the global stage.
The core values that SYN&studio promotes are "Timeless Value" (content with unchanging value over time), "Beyond Trend" (content that transcends trends and encompasses generations), and "Authenticity" (genuine content connected to life). Additionally, the mission "SYN" encapsulates the meanings of "Syn- (together)" and "Synopsis" (exclusive synopsis), emphasizing a creative synergy created together by all.
As part of realizing these values, SYN&studio will intensify its discovery of content intellectual property (IP) in the second half of 2025. It plans to hold a mini-series contest to actively discover promising new writers and create an environment where young talents with creative ideas can fully showcase their abilities. Through this, like the meaning contained in the name "Syn," SYN&studio aims to continue a production culture that embodies deep resonance in each work, breathing as one team.
SYN&studio already possesses a diverse group of writers, from newcomers to established names, so synergy effects through the recruitment of new creators are also anticipated. To date, it has showcased over 20 works, proving its planning and production capabilities across genres such as romantic comedies, period dramas, and blockbuster tentpole dramas, and it has a network that can launch on various domestic and international platforms. Currently, it is producing two dramas that will be released through broadcasting in the first half of next year.
Also, SYN&studio, which has successfully launched works on various channels and platforms, demonstrating differentiated production competitiveness, plans to accelerate its entry into the global market by strengthening collaboration with original creators such as webtoons and web novels to turn unique IP into dramas. It has put forward a vision to become a content corporation that touches the hearts of viewers around the world beyond Korea.
SYN&studio noted, "We are promoting changes in various aspects such as mission and space based on a new leadership structure. We will collaborate with young creators to present fresh works, focus on discovering IP, and prove the strength of Korean content to the world."
[Photo] SYN&studio (SYN&studio)
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