The group TREASURE took over the Hongdae area of Seoul with a unique promotion, creating an unforgettable 'PARADISE' with their fans.
YG Entertainment is currently conducting a large-scale offline promotion centered around Hongdae Entrance Station in the Mapo District of Seoul to celebrate the release of TREASURE's mini-album [LOVE PULSE], which was unveiled on 1st at 6 p.m.
Interest in the 'TREASURE 3rd MINI ALBUM [LOVE PULSE] POP-UP STORE,' which has significantly expanded its scale compared to before, is high. The day before (2nd), this space set up at Star Square recorded over 1,000 customers registered for waiting even though it was a weekday, generating a 'open run' line and attracting global fans with a great response.
The concept of the album has been fully realized, and the various programs, including an exhibition of unreleased photos, a limited photo booth, and daily media art screenings, have increased satisfaction. The VCRs that decorated the photo zones and building exteriors added visual interest and even attracted general visitors.
'Red Road,' the cultural hub of Hongdae, was also adorned with TREASURE, continuing the festive atmosphere. A large sculpture from the music video for the title track 'PARADISE' was installed, and events like the message art wall provided joy. Notably, on the release day, members made a surprise visit to the site, personally distributing red heart balloons and sharing a deep connection with fans.
Major spots near Hongdae Entrance Station were also decorated with portraits of TREASURE. Large electronic billboards broadcast these visuals, filling the streets and confirming TREASURE's presence from anywhere in the city. In addition, special memories among TREASURE MAKERS (fandom name) are expected to intensify the comeback fever.
TREASURE made a comeback on 1st with their mini-album [LOVE PULSE]. The title track 'PARADISE' has received praise for delivering a pleasant thrill with its bright brass sounds and the members' refreshing vocals and polished rapping. Announcing the start of their full-scale comeback activities, they will soon embark on the '2025-26 TREASURE TOUR [PULSE ON],' beginning with a performance at Seoul's KSPO DOME in October and continuing on to Japan and Asia.
[Photo] Provided by YG Entertainment.
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