JYP Entertainment (hereinafter referred to as JYP) and its tech business subsidiary Blue Garage are creating an unprecedented type of AI artist, challenging a higher level of K-pop global expansion through the combination of entertainment and technology.
The AI artist produced by JYP and Blue Garage aims to answer the question, "Can AI become a being that can call the name of fans and interact with them?" and redefine the relationship between fans and AI. In a global trend where interaction with virtual beings rapidly expands, especially among Generation Z and Alpha, they aspire to present a next-generation artist that combines identity based on K-pop and K-culture with cutting-edge technology.
Jung Min-jong, co-CEO of Blue Garage, noted, "This is the first attempt to recreate the essence of entertainment with AI," and stated, "We will present another future of global K-content by combining JYP's unique Creative/Fan capabilities with AI innovation."
To this end, Blue Garage will recruit specialized talent in three institutional sectors: Creative & Fan, Character, and Product & Engineering. The recruitment fields include a total of 17 positions such as scenario writers, musicians, marketers, 3D modelers, UX designers, and LLM developers, covering all areas from planning to production and technological implementation.
This recruitment will not spare any support to provide an environment that can maximize creativity and immersion, along with a level of performance reward system that meets the standards of a leading team for the future, enabling candidates to experience growth and achievement simultaneously during their challenges. Applications can be submitted until September 30 via the integrated recruitment website of JYP (https://recruit.jype.com).
Blue Garage is a technology subsidiary established by JYP, connecting fans worldwide through its global fan platform FANS and leading innovations in the areas of community and commerce. It is establishing itself as a key base for the global expansion of K-pop, focusing on the combination of technology and entertainment in various areas such as digital services based on JYP's artist intellectual property, character and merchandise businesses, and the pioneering of tech-based new business areas, including AI.
[Photo] JYP Entertainment, Blue Garage Co., Ltd.
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