With the Japanese debut of the group ILLIT, a large-scale promotion is capturing local attention. Urban areas are being filled with their names and music, and fans are responding enthusiastically to a variety of events where they can see, hear, and taste.
According to the label Belift Lab of HYBE's music group (Chairman Bang Si-hyuk), ILLIT (Yoon-ah, Min-ju, Mo-ka, Won-hee, I-ro-ha) will conduct a collaborative campaign titled "SHIBUYA109 × ILLIT AUTUMN CAMPAIGN" from today until the 15th for about two weeks at two locations in the major shopping mall Shibuya 109 in Tokyo and Osaka. Large photos of ILLIT will be displayed inside and outside the building, and their videos and music will be broadcast.
At both locations, a pop-up store celebrating the release of ILLIT's first single "Toki Yo Tomare" (original title 時よ止まれ / Toki Yo Tomare) will be held. Fans can find official merchandise that appeals to their tastes, including ILLIT keyrings, earphone pouches, and mugs.
You can also see ILLIT's faces on public transportation. On the screens at Shibuya Station, a new collection advertisement video featuring ILLIT from a global fashion brand has been airing since the day before (1st). This video features the single track "Topping" as the CM song, receiving a positive reaction. Additionally, the interiors of the Tokyu Toyoko Line train are filled with members' posters, leading to an increase in fans visiting to take photos.
At the large complex shopping mall Lalaport in Tokyo, ILLIT's music and special messages from the members have been broadcast since the 26th of last month. The entire food court is decorated with ILLIT's posters, and original photo postcards available only here are also provided, offering a unique experience.
Special collaboration products are also expected. From tomorrow (3rd) until the 29th, cafes 'SWEETS PARADISE' in Tokyo, Osaka, Nagoya, Yokohama, and other locations will sell drinks named after the members and dessert menus decorated with the single logo. Additionally, limited items, such as dolls and keyrings in collaboration with the globally popular character Care Bears, can be found at the Care Bears pop-up store to be held from the 9th to the 24th in Japan's Laforet Harajuku.
The title track 'Toki Yo Tomare' by ILLIT, released the day before (1st), has reached number one on the real-time rising chart of AWA Music, a major music streaming site in Japan, and the music video has ranked fifth on YouTube's trending music video worldwide, garnering a positive response. The physical album will be released tomorrow (3rd).
[Photo] Provided by Belift Lab.
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