The music video for NCT WISH's new song "COLOR" has been released and is gaining attention.

"COLOR", the title track from NCT WISH's third mini album released on Sept. 1 at 6 p.m., is a vibrant electro-pop song featuring intense synthesizers, jazzy chord progressions, and rhythmic changes in the chorus, conveying a bold message of coloring the world in their unique hues and promising to uphold that color forever.

In particular, this music video features NCT WISH's unique bright colors and positive energy, depicting the process of vividly coloring a faded urban landscape, and has amplified its lively charm through imaginative scenes of entering art museum works to bring in various colors.

Additionally, through the energetic performances of NCT WISH, they gradually infuse vitality into the streets and people, and during the climax, a parade scene where those who have regained their emotions dance together in sync with the song's main slogan "Bring out the color" delivers a festival-like energy where everyone enjoys together.

The title track "COLOR" hit number one on the Melon HOT100 chart (within 30 days of release) immediately upon release, and has gained significant attention from music fans by placing all tracks from the album into major domestic music charts such as Melon and Bugs.

NCT WISH will hold a showcase at COEX Plaza today (2nd) at 8 p.m. to celebrate the release of their third mini album, unveiling the stage for the title track "COLOR" and other album tracks for the first time, with the event being livestreamed through the NCT WISH YouTube channel and the NCT TikTok channel.

Meanwhile, NCT WISH's third mini album "COLOR" consists of a total of 7 songs, including the title track "COLOR", and has been well received.

[Photo] SM Entertainment

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