'B:MY BOYZ' debut group YUHZ is making its global expansion by signing a strategic partnership worth 30 billion won with a large Chinese entertainment corporation.
The final debut members, TOP8, were determined through the finale of the SBS mega global audition program 'B:MY BOYZ' (hereafter 'Be My Boys'), held live on the 30th. Hyo, Lee Yeon-tae, Moon Jae-il, Kim Bo-hyun, Kai, Kang Jun-seong, Park Se-chan, and Haruto will debut as YUHZ.
In the meantime, Pinnacle Entertainment, which will manage YUHZ, has confirmed a strategic partnership agreement of unprecedented scale with Lucky Door, a large Chinese entertainment group, and Lucky Gate Korea, its Korean branch. On the 1st, a global press conference for 'Be My Boys' debut group YUHZ and the declaration ceremony for the strategic partnership agreement between Pinnacle Entertainment and Lucky Door were held simultaneously at Space OZ in Yongsan-gu, Seoul.
At the global press conference, the members of YUHZ first met with the press and said, "We are happy to end with a happy ending in 'Be My Boys.' We will continue to work hard to show our fans around the world a good image," and declared, "Our strength is the charm of eight members with eight different colors."
Pinnacle Entertainment is a comprehensive entertainment corporation established by key industry personnel, centered around CEO Park Kwon-young, who previously served as an executive at SM Entertainment and CEO of the KOSDAQ-listed Good EMG. The company has expertise that encompasses the entirety of the cultural industry, from management to record production, artist planning, content development, and performance production. Following the successful production of the 'Be My Boys' program, it will actively continue to support YUHZ's management.
Lucky Door is one of the largest entertainment corporations in China with 30 years of experience. It handles album rights within China for global pop stars such as Michael Jackson, Whitney Houston, and Britney Spears, and has the proven ability to host Wang Leehom's world tour 'Open on Fire' and Big Bang's world tour 'MADE' performances in China. Lucky Door is said to have decided to establish a Korean branch solely for this project, highly valuing YUHZ's global growth potential.
The reason this agreement is attracting attention is that it is a promotion targeting the global market centered on Asia, not just Korea and China. In fact, representatives from Taiwan, Thailand, and the United States, which are partners of Lucky Door, attended the signing ceremony along with Chinese officials to show their support for YUHZ.
Additionally, this agreement encompasses a comprehensive large-scale project covering record production, performance planning, content development, drama production, and global promotion. In particular, YUHZ is expected to continue the 'entertainment + video' two-track innovation by participating in the creation of dramas and films as well as singing. Pinnacle Entertainment and Lucky Door plan to lead the convergence and development of the entertainment industry across Korea and China, and beyond, through an in-depth cooperation model to build a sustainable partnership.
'Be My Boys' is simultaneously broadcast on global OTT platforms such as SBS, Netflix, ABEMA, WeTV, and Rakuten Viki, garnering great love from K-POP fans. With the birth of debut group YUHZ, full support is anticipated, drawing attention to unprecedented outputs.
Meanwhile, YUHZ will start its pre-debut in the second half of this year and begin active activities in various fields both domestically and internationally.
[Photo] Provided by Pinnacle Entertainment, Lucky Door
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