The group TREASURE has once again proven their musical growth with their mini album #3, expressing the feelings of love in a variety of ways, captivating the hearts of global fans.
According to YG Entertainment, the mini album #3 [LOVE PULSE], released on the 1st, ranked 1st in the iTunes album chart in 13 regions. The group's recent successful fan concert tour has also shown their broad global popularity, ranking high not only in Asia but also in major music markets such as the U.S. and the U.K.
TREASURE's powerful influence in Japan has once again been confirmed. [LOVE PULSE] quickly claimed the top album throne on iTunes Japan, and the title track "PARADISE" soared to 1st place on the AWA real-time chart and 2nd place on the Rakuten Music real-time chart, proving a strong local fandom.
"PARADISE" provided a heartwarming thrill with lyrics that compare a dreamy reality with fateful love. The members' refreshing vocals and sophisticated rapping amplify the romantic emotions, and the funky melody woven over a lively brass section delivers a strong impact.
The music video has received a warm response, featuring the members immersed in the surreal "PARADISE." The portrayal of cars running on clouds, fireworks adorning the purple sunset and night sky maximizes TREASURE's charm against a romantic backdrop, bringing smiles to fans.
Praise continues for the musical completeness as well. The deep message expressing various aspects of love captivates global music fans, and not just the title track but all the included tracks are receiving positive reactions. Additionally, the mini album #3 [LOVE PULSE] surpassing 1 million pre-orders signals the achievement of million-seller status, attracting significant interest in the achievements they will create in the future.
TREASURE will hold a pop-up store at Star Square in Mapo-gu, Seoul, from today (the 2nd) to the 7th, and will unveil the "PARADISE" performance video tomorrow (the 3rd). In addition, they will ignite their popularity through various platforms, including music broadcasts, radio, and YouTube. Starting next month, they will continue their active promotions with the "2025-26 TREASURE TOUR [PULSE ON]" tour, beginning at the KSPO DOME in Seoul and heading to Japan and Asia.
[Photo] Provided by YG Entertainment.
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