A one-stop service has emerged that provides services related to choreography copyrights, from registration to revenue settlement, which many choreographers have been reluctant to engage with due to complicated procedures.
New Move Co., Ltd. (CEO Hwang Jun-min) will unveil a service that allows choreographers to conveniently register their choreography copyrights and receive settlements, covering everything from representation for choreography copyright registration to contract mediation between users and creators, collection and settlement of royalties, and responses to copyright infringement.
Until now, the system for choreography copyright revenue settlement has been inadequate compared to the music and recording industry, resulting in insufficient recognition of the creations and labor of many choreographers. Moreover, due to complicated registration procedures and a lack of licensing contract infrastructure, it has been difficult to generate substantial revenue. New Move has simplified all procedures over the past three years to ensure that substantial revenue settlements can be received.
In particular, various revenue models exist in the case of music, such as streaming revenue, broadcasting and performance fees, and copyright exports, and royalties are relatively stably distributed through trust organizations. However, for choreography, while some revenue occurs through licensing or broadcasting and performance contracts, the system is inadequate, leading to frequent unauthorized use and free distribution. Additionally, there are no trust organizations solely for choreography, and many creators are reluctant to register their choreography copyrights due to a strong perception that the economic rewards are limited.
To address these issues, New Move has simplified the registration process. By simply uploading a choreography video, registration of the choreography copyright is completed within 72 hours, followed by representation for registration with domestic and international copyright commissioners and proceeding with settlements.
CEO Hwang Jun-min noted, "New Move started from the awareness that choreographers' creations and labor deserve fair compensation, and aims to acknowledge and protect the value of all choreographic works, facilitate fair transactions between creators and users, and implement transparent and reliable copyright management. By 2026, we plan to establish AI settlement automation and, in the long term, expand global partnerships to 10 countries and promote management innovations based on blockchain, contributing to the development of choreography creation culture."
[Photo] New Move
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