Actor Lee Jun-young has become the ambassador for PLAC.
The contemporary casual brand PLAC announced on the 2nd the release of Lee Jun-young's Fall/Winter 2025 season photoshoot and the news of his selection as an ambassador.
The released photoshoot captures Lee Jun-young's luxurious aura wearing the brand's 25 Fall collection in a calm and lyrical mood, generating a strong reaction from global fans.
In the photoshoot, Lee Jun-young showcases a casual style brimming with the scents of autumn, perfectly expressing his charm. His natural poses and deepening gaze stirred excitement among fans, demonstrating the true value of a 'photoshoot artist.'
The campaign film, which will be released later, also captures a cinematic sensibility. In the video, Lee Jun-young naturally portrays various characters and performances, interpreting denim and menswear in a new mood through Lee Jun-young's styling.
A brand representative noted, "We aim to expand our resonance with male customers through the increasingly recognized actor Lee Jun-young," adding, "You will be able to experience new possibilities for PLAC through the Fall/Winter 2025 collection, enriched by Lee Jun-young's stylish interpretations."
With this photoshoot, Lee Jun-young is set to engage in various activities as an ambassador for PLAC, exerting a powerful influence as a 'super trendsetter.' Lee Jun-young's photoshoot, campaign film, and products worn will be available through PLAC's SNS, nationwide stores, official online store, Musinsa, and 29CM.
Meanwhile, Lee Jun-young successfully concluded his Asia tour 'Scene by JUNYOUNG,' a solo fan meeting that visited four cities: Seoul, Taipei, Macau, and Kuala Lumpur, following his performance in Kuala Lumpur on the 30th of last month.
[Photo] PLAC
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