Singer Son Tae-jin's solo web entertainment program 'Why is Jin like that?' is heating up every week.
Son Tae-jin launched the solo web entertainment program 'Why is Jin like that?' in September 2024, gaining much love with content filled with various charms.
Through 'Why is Jin like that?', Son Tae-jin challenged various sports such as basketball, bowling, juggling, billiards, baseball, and table tennis, swiftly acquiring new skills and showcasing his remarkable athletic ability. In particular, Son Tae-jin demonstrated incredible focus in each episode, easily succeeding in high-difficulty missions prepared by the production team, evoking admiration every time.
Not only sports, but Son Tae-jin also covered a wide range of topics such as ASMR, travel, and experiencing being an announcer, providing viewers with abundant entertainment. 'Why is Jin like that?' garnered enthusiastic support from fans in their 40s to 60s, surpassing a cumulative view count of 5 million. Among these, Son Tae-jin challenged himself to make carp bread and continued his warm efforts by donating the revenue from sales.
Thanks to the heated buzz, a flood of love calls from the advertising industry toward Son Tae-jin is also forthcoming. Son Tae-jin has been conducting various product placements for healthcare, health products, and coffee specialty brands through 'Why is Jin like that?' over the past year. Furthermore, 'Why is Jin like that?' boasts an exceptionally high average viewing duration, raising curiosity about what content will further enhance its channel growth and buzz.
Meanwhile, Son Tae-jin achieved remarkable success on the day of release with his duet single 'Now I Will Protect You' sung with Jeon Yu-jin, reaching No. 1 on the Bugs adult song chart and No. 5 on the Melon adult song chart. Additionally, he successfully held a solo fan meeting, which sold out all tickets for three sessions, and achieved two awards at the country's unique trot awards, the SBS 'Trot Music Awards 2025.'
[Photo] 'Why is Jin like that?' video capture.
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