TREASURE's mini album [LOVE PULSE] will finally be released today at 6 p.m. It aims to capture the hearts of music fans with a retro mood never seen before and a deeper musical world.
As seen from the album title [LOVE PULSE], which combines the two words meaning love (LOVE) and pulse (PULSE), it captures the various facets of the emotion of love. It sings of excitement, palpitations, happiness, joy, and even the pain of parting, expressing a love that is more intense and diverse than ever.
The title track 'PARADISE', which is generating great anticipation, is a disco funk song that exudes a retro atmosphere. The brisk brass sounds woven through the beat and the groovy bass lines will captivate listeners, while the members' refreshing vocals and sensuous rapping are expected to gift excitement.
The music video paints a paradise unique to TREASURE with a vivid color palette and splendid visuals. Surreal scenes are sprinkled throughout, sparking joyful imagination, while the members' joyful demeanor enjoying a festive atmosphere is expected to deliver a pleasant energy.
The included songs are drawing attention for their new musical attempts and distinctive emotions. Four tracks are included in total: the bright and refreshing synth sound of 'EVERYTHING', the dreamy and addictive melody of 'NOW FOREVER', and 'BETTER THAN ME', which is completed with warm and delicate vocals.
Mini album [LOVE PULSE] is showing signs of unusual popularity amidst the hot interest from global fans. It has surpassed 1 million pre-orders, about a month after starting pre-sales on the 4th of last month, lighting the green light for a million-seller, thus drawing attention to the record TREASURE will write anew.
Meanwhile, TREASURE will hold a pop-up store at Star Square in Mapo-gu, Seoul, from tomorrow (2nd) to the 7th to celebrate their comeback, and on the 3rd, they will release the performance video of 'PARADISE'. Additionally, they plan to engage closely with their global fans through various promotions across both online and offline platforms, including music broadcasts and YouTube. They will also hold the '2025-26 TREASURE TOUR [PULSE ON]' starting at the KSPO DOME in Seoul on October 10, 11, and 12, moving on to Japan and Asia.
[Photo] YG Entertainment
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