A superband that will shake the Latin music world has been born. Musza, formed through the local first band audition program 'Pase a la Fama,' co-planned by HYBE Latin America and the U.S. Spanish broadcaster Telemundo, is the main character.
According to HYBE Latin America on the 29th, the band audition program 'Pase a la Fama,' which has been running for about three months, has recently come to a glamorous end. In the final broadcast, Musza, Jugada Maestra, and Destino showcased a fierce competition with a song gifted by Grammy Award-winning songwriter Edgar Barrera. They also added one hit song from the program's judges to create a finale stage with a total of two songs.
The band Musza won the final victory. Opening the finals with judge Adriel Favela's song 'La Escuela Nunca Me Gustó' (I didn't like school), they received high praise as "a band that perfectly knows how to breathe with the audience, one of the most important aspects of the stage." When they presented Barrera's composition 'Que Inocente' (How naïve), they were praised for enjoying the stage comfortably while displaying accurate pitch and performance, leading to a standing ovation from the judges.
Musza is a six-member mixed band with talented members from diverse backgrounds. The lead vocalist Gerardo Rodríguez, who was born in Juárez, Mexico, bordering the U.S., nurtured his dream of becoming a singer by absorbing songs from pop stars and Latin music legends; the bassist Rodolfo Blackmore, who started formal music training at the age of 11; the drummer and only female member Cynthia Ochoa; the sub-vocalist and Mexican instrument bajo quinto player Ramiro Zuñiga; and Jordi Blanco, who has been playing the saxophone since he was 9 years old, along with Oscar Campos, the accordionist who started his musical journey in a family band, form one team.
They took home a total prize of $100,000 with the grand prize of 'Pase a la Fama.' They also signed a record deal with HYBE Latin America. Myrna Perez, the executive producer of 'Pase a la Fama,' expressed her optimism, saying, "Musza has a genuine sound and undeniable fresh energy. I am confident that they will open a new era in Mexican music."
'Pase a la Fama' started in June and depicted the journey of forming a band through competitions and training involving 55 skilled musicians. It achieved the number one rating among Spanish programs in its time slot (according to Nielsen ratings) in its first episode; the final episode's video clips recorded over 23.8 million views on social media platforms, including TikTok, proving its popularity. The total cumulative exposure for that episode reached 1.67 billion.
HYBE's 'Multi-home, Multi-genre' strategy has once again succeeded. It is significant that the growth and emotional narratives of the 'Korean-style audition' showcased for the first time in the Latin cultural sphere resonated convincingly with local viewers. The members of Musza, as well as Jugada Maestra, which came in second, and Destino, which placed third, are generating popularity comparable to that of the winning team. In Mexico, voices calling for their tours and active engagements are already rising.
HYBE's second major project in the Latin sphere, aiming to continue the momentum of 'Pase a la Fama,' is currently underway. This time, it is the reality series 'SANTOS BRAVOS,' which selects a male idol group. Unveiled on the 15th (local time), this series releases new episodes every week across major music platforms such as YouTube, Spotify, the U.S. streaming service ViX, and the music channel EXA TV.
[Photo] Provided by HYBE Latin America.
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