The group NCT WISH (NCT Wish, under SME) is holding pop-ups in five Chinese cities to commemorate the release of their third mini-album 'COLOR.'
NCT WISH, making a comeback on Sept. 1, is collaborating with China's largest music platform QQ Music to operate pop-ups simultaneously in Shanghai, Changsha, Beijing, Shenzhen, and Qingdao, demonstrating the explosive popularity of NCT WISH locally due to the unprecedented scale that covers five locations.
This pop-up will be held sequentially from Sept. 4 to 14 at Guohua Plaza in Shanghai and Kaisa Plaza in Changsha, from Sept. 6 to 14 at MixC City in Beijing, and from Sept. 8 to 14 at C Future City in Shenzhen and CapitaLand Mall in Qingdao, featuring a variety of content related to the 'COLOR' album, which is expected to receive a warm response.
Additionally, NCT WISH will hold a 'FIND YOUR COLOR' pop-up in Korea from Sept. 2 to 9, providing an immersive experience to directly engage with the music and messages of the new album at 'COLOR TOWN' located at 65 Yeonmujang-gil, Seongdong-gu, Seoul, and 'COLOR ARCADE' located at 116 Achasan-ro.
Furthermore, on Sept. 2, a special offline event titled 'NCT WISH COLOR PALETTE' will take place at COEX Square in Seoul, offering various contents that reflect the album concept, from the first stage of a new song premiere to a full day's enjoyment of the 'COLOR' album.
NCT WISH's third mini-album 'COLOR' will be released at 6 p.m. on the 1st of next month across various music sites and will comprise a total of seven songs, including the titular track 'COLOR.'
[Photo] Provided by SME.
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