Actor Kang Yu-seok is racing toward his career high.
Kang's rising momentum is spreading rapidly across various fields. First, attention was drawn to his straightforward acting trajectory. From his hit Netflix series 'When Life Gives You Tangerines' earlier this year to tvN and Tving's 'Resident Playbook' and tvN's 'Seochodong.' He has participated in major buzzworthy works consecutively, properly stepping on the accelerator of his performance.
Though the genres and charm points of the three dramas may have differed, Kang's passionate performance showcased within the exciting developments can be considered the common denominator of the works. In these works, he erased himself and embraced the characters completely, appearing in front of home viewers.
Kang's portrayal of characters, portrayed with solid acting skills, not only sparked strong enjoyment but also created an immersive experience that glued viewers' attention to the screen. As a result, he has earned the title of 'next-generation favorite,' along with achieving award-winning success.
On the 24th, Kang Yu-seok won the trophy for Best Male Rookie at the 'Global OTT Awards' during the '2025 International Streaming Festival' for his role in the drama 'Resident Playbook.' This demonstrated once again that his performances, which make viewers laugh and cry, have captivated the world.
Thus, Kang Yu-seok has ignited a dazzling presence as an actor. He has expanded his reach into the advertising sector. Recently, Kang was chosen as the advertising model for Coca-Cola, a global beverage brand, and Nongshim Shrimp Chips, a representative of national snacks. After he became the new face of the brand, the imprint effect on the products amplified, gaining high responses from the main consumer base.
Kang Yu-seok's charming visuals, healthy energy, and personality that harmoniously blend with the images sought by each brand are receiving high attention in the advertising industry. Not only in the food sector but also across various industries, continuous advertising love calls have come his way.
Kang Yu-seok is actively engaged in both dramas and advertisements, spending busier times than ever. As he accelerates in popularity, there is delightful curiosity about what his next steps will be.
[Photo] OSEN DB
[OSEN]