Root Entertainment Co., Ltd. (CEO Kim Tae-hyun) announced on the 26th that it has signed a strategic business agreement (MOU) with Aimo Entertainment Co., Ltd. (CEO Kim Sung-tae) in the recent research and development department.
This agreement aims to create synergy across the music and content industry by combining the capabilities and resources of both companies and accelerating entry into the global market.
Root Entertainment has strengths in artist management and entertainment content production, while Aimo Entertainment is targeting the global content market based on its own stock music platform 'Crescendo'.
The two companies plan to promote the following through this agreement: ▲ joint production of artists' sound sources and video/performance content ▲ promotion and artist participation support related to the stock music platform 'Crescendo' ▲ joint development of domestic and international music and video IPs ▲ strategic cooperation for entry into the global market.
CEO Kim Tae-hyun of Root Entertainment stated, "Collaboration with Aimo Entertainment will provide new opportunities for our artists, as well as serve as a stepping stone for both companies to secure competitiveness on the global stage."
CEO Kim Sung-tae of Aimo Entertainment also noted, "This agreement will be an important opportunity to enhance global competitiveness beyond simple content production," adding, "We will create a new market where both creators and artists can coexist."
Meanwhile, Root Entertainment represents singers Henny, Gun-woo, Boun, and Seo-dam, and plans to launch various joint projects starting with the agreement with Aimo Entertainment.
[Photo] Root Entertainment
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