Lee Joon-young is definitely a trendsetter.
Lee Joon-young won the award for Best Male Actor (Rising Star) in the institutional sector at the '2025 Brand of the Year Awards.'
The 'Brand of the Year Awards' organized by the Korea Consumer Forum selects and awards the best brands that illuminated the year based on nationwide consumer voting each year, and it has reached its 23rd anniversary this year. Any consumer in Korea can participate in the voting on the official website.
The Korea Consumer Forum established the Indonesia institutional sector this year, following China and Vietnam, with 3,085,743 participants and a voting count of 28,271,703. Lee Joon-young was selected as the Best Male Actor (Rising Star) through a nationwide consumer vote conducted from June 30 to July 3, proving once again his intense popularity both domestically and internationally.
This year, Lee Joon-young has met global audiences with various works, including the Netflix series 'Melo Movie' in February, 'When Life Gives You Tangerines' in March, 'Weak Hero Class 2' in April, and the KBS2 drama '24 Hour Health Club'. His acting ability, seamlessly transitioning from a cruel villain to an adorable romance and comedy, continues to break his past records with each role, maintaining his position as a top 'trendsetter'. Recently, he appeared on MBC's 'How Do You Play?' and made Yoo Jae-suk smile.
Meanwhile, Lee Joon-young successfully concluded his solo fan meeting 'Scene by JUNYOUNG' starting from Seoul last month, then moving to Taipei and Macau, and will conclude his Asia tour in Kuala Lumpur on the 30th.
[Photo] OSEN DB
[OSEN]