Italian Roman jeweler Bulgari (BVLGARI) announced that IVE (iKON) member Jang Won-young is the new brand ambassador. Bulgari noted that Jang Won-young's candid and bright energy, positive attitude, and her constant growth and challenging spirit align with the brand's DNA.
Emerging as a generational iKON with her outstanding visuals and stylish flair, Jang Won-young is expected to reinterpret Bulgari's jewelry and watches with her unique styling, infusing the brand with new energy.
In the first released images, Jang Won-young wore earrings, necklaces, and rings from Bulgari's signature iKON 'Divas' Dream' collection, showcasing refined elegance and a pure atmosphere that captured attention. The signature fan-shaped motif of the Divas' Dream collection was inspired by the intricate mosaic patterns of the Caracalla Baths, the former space for Roman nobility, and it continues to be loved for its timeless charm.
Jang Won-young said, "I want to awaken my potential with Bulgari and unfold my possibilities more freely and boldly. Please look forward to the dazzling journey with Bulgari," sharing her thoughts on becoming the brand ambassador.
Jang Won-young will officially begin her journey with Bulgari starting from the announcement of her ambassadorship. The first step will be 'Bulgari Kaleidos: Colors, Cultures, and Craftsmanship,' taking place in Tokyo this September. This exhibition, which Jang Won-young will attend as an ambassador for the first time, is a special project highlighting Bulgari's unique color aesthetic.
Meanwhile, the group IVE, which includes Jang Won-young, released their fourth mini album 'IVE SECRET' on the 25th.
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