Singer Sunmi unveiled a music video completed with a bold production and stylish visuals, further developing the narrative of 'Sunmi pop.'
On the 26th at 6 p.m., Sunmi officially kicked off her comeback activities by releasing the music video for her new digital single 'BLUE! (블루!)' through her official YouTube channel and other platforms.
The music video starts with a question that distinguishes between T (thinking type) and F (feeling type), which was popular last year, and follows a romantic yet comedic love story of Sunmi and her boyfriend, who has mysteriously transformed into a strange figure.
In the music video, Sunmi enjoys a date with her boyfriend, who has taken on a bizarre shape, spending a happier time than anyone else. Through this somewhat whimsical setting, the music video depicts the romance of lovers living in a pessimistic reality in a melancholic yet romantic way, resonating with many.
Additionally, Sunmi's free-spirited appearance against the beautiful and blue dawn, which seems somewhat disheveled and broken, also catches the eye. With her dazzling golden bob, rock-chic styled look, and deep smoky makeup, Sunmi's bold visuals evoke the image of a time that was unstable yet beautiful. In particular, it creates a stark contrast with the bright and cheerful mood of the music, maximizing the fleeting sentiment like the shadow of youth.
Sunmi, recognized as a 'concept master' with diverse genres of music and various concepts, showcases her dreamy and captivating charms in a bold and straightforward manner this time as well.
Sunmi's new title song 'BLUE! (블루!)' is a complex term that signifies both melancholy and the freshness of youth. As such, the music video clearly expresses emotional contrasts between bright and wistful music and dark, calming visuals.
Furthermore, as 'BLUE! (블루!)' honestly sings about some of the emotions encountered during the tumultuous twenties, a time that shone the brightest and was most beautiful for everyone, the music video is tightly structured with a composition and story that traverses the excitement and confusion of love and the essence of youth, resonating with viewers.
[Photo] Abyss Company
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