Group Ahof (AHOF) J.L. has become the muse for the K-beauty salon brand.
According to J.L.'s agency, F&F Entertainment, J.L. was selected as the advertising model for the K-beauty salon brand Purique (PURIQUE).
The advertisement featuring J.L. is part of a campaign celebrating Purique's entry into the Philippines. The ad captures the process of stylish transformations of people visiting Purique. J.L. personally appears to lead the transformation of the models, emphasizing the unique sophisticated sensibility of K-beauty.
J.L. will continue to be active as the model for Purique starting with this advertisement. Above all, the meeting of a K-pop idol from the Philippines and a K-beauty brand pioneering the Philippine market is expected to create high synergy locally. J.L. is expected to play a significant role in the consolidation of the brand's trust through various activities.
J.L.'s group, Ahof (AHOF), is a monster rookie that captivated both domestic and international audiences upon debut. Their first mini-album 'WHO WE ARE' recorded an initial sales of 360,985 copies, ranking 5th in the historical initial sales of debut albums by boy groups, and the title track 'Rendezvous' achieved three music show wins just 10 days after debut.
In just a month, Ahof (AHOF) has showcased an impressive presence and was recognized for its infinite potential at a recent awards ceremony. Ahof (AHOF) won the K World Dream Rookie Award at the '2025 K-World Dream Awards' held on the 21st, securing the first rookie award since their debut.
Meanwhile, Ahof (AHOF) will hold 'AHOF 1ST PHILIPPINE FANCON RENDEZVOUS IN MANILA' at the Smart Araneta Coliseum in Manila, Philippines, on the 30th to meet with fans.
[Photo] Purique, F&F Entertainment
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