'MZ wannabe iKON' IVE (Ahn Yujin, Gaeul, Lei, Jang Wonyoung, Liz, and Lee Seo) confirmed their global popularity by surpassing 10 million followers on TikTok.
According to their agency Starship Entertainment, IVE recently surpassed 10.18 million followers on the global short-form video platform TikTok and recorded a cumulative like count of 480 million. As a result, IVE has solidified their position as a global trendsetter by proving their influence across various fields.
Through TikTok, IVE has continuously posted various challenge videos and behind-the-scenes content, actively communicating with fans around the world. Notably, by quickly grasping trends, they showcased challenges that highlighted the members' individuality and charm, with Jang Wonyoung's 'If We Ever Broke Up' surpassing 58 million views on TikTok, and Lei's 'REAL or FAKE' challenge proving its impact with 27 million views and around 70,000 comments.
IVE's use of TikTok shone during the release of new tracks. They unveiled their new song in the form of a challenge, featuring easy-to-follow choreography and catchy audio, leading to cover videos from global fans regardless of region. Accordingly, in 2022, TikTok's most used audio 'LOVE DIVE' ranked 1st, followed by 'I AM' at 4th in 2023, while 'HEYA (Sped Up) Ver.1' was ranked 4th in that year's 'Songs of the Summer'. The double title tracks 'REBEL HEART' and 'ATTITUDE' from IVE's third mini-album released in February landed at 1st and 3rd on TikTok's music chart 'Viral 50' (as of February 18), securing IVE's position in the top tier of the TikTok market for four consecutive years.
In particular, the 'REBEL HEART' challenge featured a simple and intuitive choreography that created a heart shape with fists in line with the lyrics 'Love me, Hate me', leading not only fans but also a parade of stars from the entertainment industry to participate. Various bands, including 10CM, Jeong Sewoon, Touched, and Lucy, also reinterpreted the chorus of 'REBEL HEART', generating ongoing hot topics.
In the first half of 2025, the 'Raging Guinea Pig' challenge that heated up various social media cannot be overlooked. IVE utilized the 'Raging Guinea Pig' part, where Lei and the members showcase delayed choreography during the second chorus of 'ATTITUDE', as a challenge. Various artists, along with popular characters like Bellygom, Jamang Loopy, and Teenieping, joined the challenge, hitting the challenge market and extending their influence across generations.
IVE surpassed 10 million followers on TikTok, earning the gold button. To commemorate this, they released a witty commemorative video titled 'The door opened when IVE received the TikTok gold button', showcasing extreme reactions aligned with the newly released song 'XOXZ'.
In this way, IVE leads the trends of K-pop by forming a space where the unique charms of the members and the team's diverse colors, along with music, come together through TikTok. With IVE releasing their fourth mini-album 'IVE SECRET' on the 25th, anticipation grows for what diverse content they will use to capture the hearts of global fans.
Meanwhile, IVE is expected to showcase diverse activities through the title track 'XOXZ' from their new album 'IVE SECRET'.
[Photo] IVE official TikTok account
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