'Young Creator Crew' Cortis has released a music video made by the members themselves.
Cortis (Martin, James, Juhun, Seonghyeon, Gunho) uploaded the original version of the music video for the title track 'What You Want' from their debut album on the team's official YouTube channel at 9 p.m. on the 26th. This adds a special touch as the members plan, film, and edit it 100% freely without any professional assistance.
The members interpreted the song's message, 'I will boldly take what I truly want,' as a 'dream' in a double entendre and made it a keyword for the video. The setting changes, presenting new stories each time they lie down in a bed or on the street. The camera seems to enter their mouths, featuring quick and rough scene transitions, along with the members' dramatic reactions, providing unpredictable fun.
The self-produced video created by Cortis became the prototype of the official music video for 'What You Want,' which was released on the 20th. They did not merely provide ideas but completed the video with professional directors, signing their names as 'co-directors.' Fans are enjoying the experience of comparing the members' self-produced video and the official music video.
Cortis is showcasing its abilities as a 'Young Creator Crew' by jointly creating music and choreography, even down to the music video. They noted through their agency Big Hit Music, 'Since we have been watching and shooting videos with our phones since childhood, the thought, 'What if we attach a video to the music we made?' naturally came to us. We have created self-produced music videos for all songs included in our debut album, not just the title track. We want to show these to our fans someday.'
In reality, the five members learned video editing programs from each other during their trainee days while self-studying and have filmed videos with camcorders and phone cameras in between. Their familiarity with videos over text and their effective use of short formats reflect the characteristics of being teens. Cortis is bringing a new breeze to K-pop by not only singing and dancing but also creating videos based on this generational sensibility.
Meanwhile, Cortis will release the official music video commentary for the title track 'What You Want' on the team's official YouTube channel at 9 p.m. on the 27th. It is expected to include details about the ideas taken from the self-produced music video and behind-the-scenes filming stories.
[Photo] Big Hit Music
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