The group AtHeart has established a strong domestic and international fandom, proving its status as a 'next-generation global iKON.'
AtHeart released its first EP 'Plot Twist' on the 13th, and the dance challenge for the title track of the same name and the after-work challenge are approaching 10 million views combined, creating a buzz.
The 'Plot Twist' dance challenge has been produced in various versions, from a powerful group dance version that resembles an actual stage to a simplified version of the chorus choreography that anyone can easily follow, receiving enthusiastic responses from both domestic and international fans. Through the dance challenge, AtHeart has showcased its energetic charm as well as its fresh and lively aspects, providing a diverse range of appeals.
Not only the dance challenge but also the music broadcast after-work challenge is garnering attention. Utilizing the dance that involves bouncing the hips and walking forward to the lyrics "Tick, tock fall in love / Drip, drop fall in love", each member takes an ending pose reflecting their individuality towards the camera before concluding. Global fans are leaving enthusiastic comments in their own languages, such as "so lovely" and "I like being able to see the stage outfits in more detail."
In this way, AtHeart has continuously presented content that enables close communication with fans before and after its debut, establishing a solid domestic and international fandom. Thanks to this, AtHeart received exceptional attention from leading foreign media outlets such as The Hollywood Reporter, Rolling Stone, and NME immediately upon debut as a rookie group. Notably, it was selected as 'K-pop rookie of the month' by the American music media Billboard, achieving remarkable success and raising expectations for its activities as a 'next-generation global iKON.'
Meanwhile, AtHeart plans to continue engaging closely with fans through various music broadcasts and web content.
[Photo] Titan Content
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