The group AtHeart has been selected as the 'K-Pop Rookie of the Month' by Billboard.
The music publication Billboard reported on its official website on Aug. 22 (local time) with the headline 'AtHeart Is Billboard's K-Pop Rookie of the Month for August.'
Billboard emphasized that AtHeart is the first girl group to be launched by Titan Content, a global K-Pop planning agency established in the U.S., and highlighted the top-tier producers participating in AtHeart's debut album, including the founders of Titan Content, who have reached the pinnacle in their respective fields.
Billboard then noted, "AtHeart is a team born from the Avengers leading the K-Pop industry. The multinational nature of the group, encompassing diverse cultures and languages, is AtHeart's strength." It added, "K-Pop fans have already validated the high musicality and performance levels that are typically expected of idols. At the intersection of the raw sincerity unique to teenagers and a global vision, K-Pop once again welcomes new possibilities."
An interview showcasing AtHeart's bold charm was also released. Regarding being introduced as 'a K-Pop girl group to look out for in 2025' by Billboard prior to their official debut, AtHeart expressed, "Receiving this news while preparing for our debut was a tremendous source of strength. It was a moment that gave us the confidence that 'we are doing well.' We want to consistently showcase a good image to meet those expectations and become a group that receives more attention this year."
AtHeart also discussed its future goals, saying, "Since all the members come from different countries like the U.S., Japan, and the Philippines, we often talked about touring in our respective hometowns together. If we can return to our roots and meet local fans, it would be a truly meaningful moment."
Not only Billboard, but AtHeart has also garnered exceptional global influence for a rookie group, receiving attention from prominent entertainment media such as The Hollywood Reporter, the leading music magazine Rolling Stone, and the British music magazine NME, alongside the release of their first EP 'Plot Twist.'
The first EP 'Plot Twist' is AtHeart's first flap towards the world. Just as a small flap can create a huge wind, the members have announced their intention to introduce a new paradigm to the K-Pop scene with their infinite potential. Following their appointment as global brand ambassadors before their debut, AtHeart has also proven its potential as the 'next-generation global icon', receiving love calls from the advertising industry and the fashion sector.
[Photo] Provided by Titan Content.
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