Big Hit's rookie group CORTIS is captivating fans and the public with their original content capturing 'no filter' daily life.
CORTIS (Martin, James, Juhun, Seonghyeon, Gunho) posted a video titled 'Yoga Challenge' on their official YouTube channel at 9 p.m. on the 25th. In this video, the members engage in a yoga competition with dining out as the stakes. The filming location is a simple space, just two mats laid on bare ground, but the chemistry of the five members brings constant laughter.
CORTIS has shared daily life by releasing three original contents within a week of their debut. Typically, the view count of videos falls short of the channel's subscriber count. However, the first original content they posted on the 21st, 'Pack Up Bro,' recorded views exceeding twice the number of subscribers. This is evidence that CORTIS's original content has generated buzz not only among their fandom following the channel but also in the public arena. The increase in subscribers has also been remarkable. As of 2 p.m. on the 26th, their channel's subscriber count surged more than 120% compared to the 21st.
Recently, K-pop groups' original content tends to rely on well-structured planning and scripting. However, CORTIS breaks this mold by capturing daily life as it is, providing a fun experience akin to viewing a 2000s observational camera. In their first original content, they appeared with unmade-up faces and casual clothing and immediately showed scenes of packing before heading abroad for a shoot. Through natural conversations exchanged among the members without any particular situational settings, their personalities were highlighted and relationships revealed. The quirky nature of the five members, all in their teens, combined with a straightforward presentation, generated explosive synergy. Viewers responded enthusiastically, saying, 'They seem like a new species rather than rookies,' 'A new breeze is blowing through the idol scene,' and 'The early vibe of Big Hit Music has returned.'
Big Hit Music has actively utilized original content since the early days of BTS. They have interacted closely with fans by sharing snippets of their daily lives through blogs and showcasing vibrant behind-the-scenes moments through 'BANGTAN BOMB,' revealing their human charm. The reaction to CORTIS's videos is that they evoke nostalgia for the early days of Big Hit Music, as they present daily life in a raw manner rather than in polished, finalized pieces.
CORTIS will release a documentary titled 'What We Want' on September 1, which covers the making of their debut album. The video includes vivid behind-the-scenes work of the 'Young Creator Crew,' which collaborates on music, choreography, and filming. The trailer will be released on the 29th at 8 p.m., and all four episodes will be available on September 1 at 8 p.m. It is expected to showcase a different aspect from their free-spirited charm in the original content.
[Photo] Provided by Big Hit Music.
[OSEN]