The group ARrC demonstrated exceptional global popularity in Indonesia.
ARrC (Andy, Choi Han, Doha, Hyunmin, Jibin, Kkien, Lioto) visited Indonesia for the promotion of their mini album 'HOPE' and captured the hearts of local fans through various activities.
First, ARrC visited several middle and high schools in Jakarta, Indonesia, on the 19th and 22nd. At the middle school they first visited, the school dance club showcased the performance of ARrC's mini album title track 'awesome,' which elicited warm smiles, while ARrC made a surprise appearance at the school attack, surprising the students. The enthusiastic response that continued immediately upon their arrival once again highlighted ARrC's high local popularity.
At each school they visited, ARrC captivated students with powerful energy and addictive music, showcasing various performances, including the mini album title track 'awesome' and the title track 'nu kidz' from their mini album 2. With the 'awesome' challenge, ARrC literally made the atmosphere 'awesome.' Furthermore, a flood of reactions about the school attack on social media highlighted ARrC's popularity. The 'awesome' challenge with students also quickly amassed over 200,000 views and more than 40,000 likes right after being uploaded to ARrC's official social media.
They also unveiled a more diverse collaboration with the global character IP 'Karafuru.' Transforming into 'Karafuru' characters, ARrC completed a unique collaboration, blending their cheerful and hip atmosphere with 'Karafuru' through the 'awesome' visualizer, attracting the attention of the NFT community and K-POP fans.
On the 23rd, ARrC held the 'awesome' Fest, showcasing a pop-up store with 'Karafuru' at a large shopping mall, as well as various fan events including a photoism event and powerful performance stages. Additionally, ARrC filmed a podcast on various themes such as culture and art, trending on Indonesia's popular media platform 'OPPAL,' and visited the global office of TikTok in Jakarta, conducting interviews with several media outlets and continuing their activities in various fields. During the entire promotional schedule, more than 30 local influential media and influencers showed keen interest and launched enthusiastic coverage.
ARrC's exceptional love for their fans also shone brightly. Dressed in Indonesia's traditional Batik clothing, ARrC continuously engaged with fans while respecting Indonesian language and culture by greeting them in the local language, moving them deeply. Member Andy noted, "Despite the language barrier, the warm smiles and greetings from Indonesian fans who sincerely approached us gave me deep emotion," bringing smiles.
In particular, after this promotion, ARrC recorded explosive search growth in Indonesia, Brazil, and Vietnam on Google Trends, showcasing overwhelming growth in Indonesia, while also demonstrating a steep growth rate on their official social media channels, proving once again their status as a 'global iKON.'
Meanwhile, the globally dominating ARrC will hold their first fan meeting '2025 THE 1ST FAN MEETING IN JAPAN 'We ARrC: We Awesome'' in Tokyo, Japan, on September 7.
[Photo] Mystic Story
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