LE SSERAFIM is poised for a successful North American tour based on its outstanding achievements in the United States.
LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae) is preparing for the '2025 LE SSERAFIM TOUR 'EASY CRAZY HOT' IN NORTH AMERICA' this September. As it is their first tour in North America, tickets sold out immediately upon going on sale for concerts in six cities: Newark, Chicago, Grand Prairie, Inglewood, San Francisco, and Las Vegas, demonstrating strong local demand.
The success of LE SSERAFIM's tour was expected. This is because, alongside performances, they have already achieved remarkable results in album sales, which can be considered a tangible indicator of actual popularity. According to the '2025 Midyear Music Report' released by Luminate, a U.S. entertainment industry data firm, LE SSERAFIM's fifth mini album 'HOT' ranked 9th on the 'U.S. Top 10 CD Albums' chart. This chart counts the sales of physical CDs for a single album, and LE SSERAFIM is the only K-pop girl group to make the list. Additionally, they have uniquely entered the top 10 of the Billboard 200, the main album chart of Billboard, with four consecutive albums, making them the only fourth-generation K-pop girl group to achieve this. Thus, core fans purchasing albums are naturally heading to the concert venues.
The most significant factor in LE SSERAFIM building strong popularity in the United States is their high-quality performances. They performed at the '2024 MTV Video Music Awards' last year, where they not only won an award but also showcased a pre-show performance. The title track 'CRAZY' and the track '1-800-hot-n-fun' from their fourth mini album, which were presented at that time, generated significant buzz. Furthermore, they made a strong impression with a powerful live performance in the American CBS talk show 'The Late Show with Stephen Colbert's' YouTube series 'Late Show Me Music.' This increased expectations for their solo concerts, resulting in sold-out shows in six cities.
LE SSERAFIM is solidifying its presence in the U.S. music market based on the achievements and acclaim for their performances accumulated over time. The upcoming North American tour starting in September is expected to further ignite their popularity.
[Photo] Provided by Source Music
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