Singer Lim Young-woong firmly held the top position in the trot singer reputation.
On the 24th, the Korea Brand Reputation Research Institute announced that according to the big data analysis results of the trot singer brand reputation in August 2025, Lim Young-woong ranked first, Kim Yong-bin second, and Park Seo-jin third.
The Korea Brand Reputation Research Institute extracted 53,835,308 pieces of big data on trot singer brands from July 24, 2025, to August 24, 2025, to analyze the consumer participation index, media index, communication index, and community index, ultimately analyzing the brand reputation index. Compared to the 53,073,024 pieces of trot singer brand big data from July, this represents an increase of 1.44%.
The brand reputation index is an indicator created through brand big data analysis, revealing that consumers' online habits have a significant impact on brand consumption. Through the analysis of trot singer brand reputation, it is possible to measure the positive and negative evaluations of trot singer brands, media interest, and the level of consumer engagement and communication. The brand reputation ranking recommendation index was included as a weight in the brand reputation algorithm.
The August 2025 trot singer brand reputation ranking shows Lim Young-woong, Kim Yong-bin, Park Seo-jin, Park Ji-hyun, Lee Chan-won, Jung Dong-won, Young-tak, Song Ga-in, Jeon Yu-jin, Son Tae-jin, Ahn Sung-hun, Jin Sung, Jang Yoon-jung, Na Hoon-ah, Jin Hae-seong, Seol Un-do, Kim Yeon-ja, Hong Ja, Shin Yu, Tae Jin-ah, Yang Ji-eun, Oh Yu-jin, Kim Hee-jae, Kang Moon-kyung, Nam Jin, Kim Tae-yeon, Son Bin-ah, Mai Jin, Jang Min-ho, and Kim So-yeon in that order.
Lim Young-woong, who recorded the top position in the trot singer brand reputation, achieved a participation index of 1,205,574, media index of 1,307,555, communication index of 2,257,760, and community index of 2,546,396, resulting in a brand reputation index of 7,317,285. Compared to the brand reputation index of 5,895,866 from July, this marks an increase of 24.11%.
In second place, Kim Yong-bin achieved a participation index of 291,546, media index of 549,717, communication index of 1,079,350, and community index of 739,983, resulting in a brand reputation index of 2,660,596. This is a 5.12% increase compared to the brand reputation index of 2,531,057 from July.
In third place, Park Seo-jin achieved a participation index of 299,996, media index of 737,774, communication index of 356,614, and community index of 326,055, resulting in a brand reputation index of 1,720,440. This reflects a decrease of 1.68% compared to the brand reputation index of 1,749,874 from July.
In fourth place, Park Ji-hyun achieved a participation index of 402,630, media index of 252,177, communication index of 542,096, and community index of 484,704, resulting in a brand reputation index of 1,681,607. This marks a decrease of 2.80% compared to the brand reputation index of 1,730,023 from July.
In fifth place, Lee Chan-won achieved a participation index of 276,413, media index of 431,276, communication index of 407,492, and community index of 348,233, resulting in a brand reputation index of 1,463,414. This represents a decrease of 31.28% compared to the brand reputation index of 2,129,624 from July.
Koo Chang-hwan, director of the Korea Brand Reputation Research Institute, noted that "according to the big data analysis results of the trot brand reputation in August 2025, the Lim Young-woong brand ranked first. By analyzing the trot brand category, it was found that this represents a 1.44% increase compared to the trot singer brand big data of 53,073,024 from July. Detailed analysis showed a 2.61% increase in brand consumption, a 4.39% decrease in brand issues, a 16.18% increase in brand communication, and a 3.54% decrease in brand diffusion."
He added that "the Lim Young-woong brand, which recorded the top position in the trot singer brand reputation in August 2025, showed high scores in link analysis for 'disclose, listen, donate,' and in keyword analysis for 'Hero Era, Immortal Songs, Regular Album Vol. 2.' The positive ratio analysis showed a 94.32% positivity rate."
The August 2025 trot singer brand reputation analysis included Lim Young-woong, Kim Yong-bin, Park Seo-jin, Park Ji-hyun, Lee Chan-won, Jung Dong-won, Young-tak, Song Ga-in, Jeon Yu-jin, Son Tae-jin, Ahn Sung-hun, Jin Sung, Jang Yoon-jung, Na Hoon-ah, Jin Hae-seong, Seol Un-do, Kim Yeon-ja, Hong Ja, Shin Yu, Tae Jin-ah, Yang Ji-eun, Oh Yu-jin, Kim Hee-jae, Kang Moon-kyung, Nam Jin, Kim Tae-yeon, Son Bin-ah, Mai Jin, Jang Min-ho, Kim So-yeon, Lim Seowon, Kim Da-hyun, Enoch, Hong Jin-young, Park Gun, Joo Hyun-mi, Eun Ga-eun, Kang Jin, Jo Jung-min, Choi Soo-ho, Hong Ji-yoon, Kang Hye-yeon, Lee Seung-yeon, Park Hyun-bin, Shin Seung-tae, Maria, Shin Seong, Kim Ui-young, Park Sang-cheol, Kim Hye-yeon, Cheon Nok-dam, Kim Yong-im, Na Tae-joo, Jo Hang-jo, Na Sang-do, Byeol Sarang, Miss Kim, Jin Wook, Nam Seung-min, Jeong Seo-joo, Kim Kyung-min, Bae Ah-hyun, Park Min-soo, Yoon Soo-hyun, Kim Soo-chan, Jae-ha, Kim Yang, Geum Jan-di, Kim Joong-yeon, Chun-gil, Kim Soo-hee, Na Young, Choi Jae-myung, Yo Yomi, Min Soo-hyun, Yoo Ji-na, Park Hye-sin, Jeong Mi-ae, Yang Ji-won, Choi Baek-ho, Choo Hyuk-jin, Seol Ha-yoon, Gong Hoon, Kim Yeon-ji, Park Gu-yoon, Kim Na-hee, Choi Jin-hee, Jeong Da-kyung, Park Joo-hee, Kim So-yu, Jin Mi-ryeong, Lim Seowon, Jin Si-mon, Park Seong-on, Yoon Tae-hwa, Yoo Ji-gwang, Moon Hee-ok, Jang Hae-ri, and Oh Seung-geun.
[Photo] Provided by OSEN DB and the Korea Brand Reputation Research Institute.
[OSEN]