Kyungtakju by Sung Si-kyung is gaining momentum.
The liquor brand 'Kyung()' is accelerating the expansion of its B2B sales channels. According to industry sources, 'Kyung Choice (Kyung Choice)' is expanding its sales channels with a strategy of selecting spaces that meet the criteria and gradually entering them.
'Kyung Choice (Kyung Choice)' is the space where 'Kyungtakju 12 degrees,' selected directly by 'Kyung(),' can be enjoyed most deliciously. They are selecting stores based on restaurants that provide side dishes that pair well with Kyungtakju 12 degrees, and spaces where the delivery and storage of makgeolli are smooth. Currently, they have carefully selected 64 restaurants mainly in Seoul and Gyeonggi Province to showcase Kyungtakju 12 degrees. Based on this offline reference, they recently expanded their foothold into large distribution channels as well.
On the 20th, they started selling 'Kyungtakju 12 degrees' at the Shinsegae Duty Free (in front of Incheon Airport T1 Gate 25), marking their entry into the duty-free distribution sector. Starting from the 26th, they will meet consumers at the Shinsegae Department Store main branch and Gangnam branch 'Woorisulbang.'
This expansion of the B2B channel is viewed as a result of faithfully adhering to brand philosophy and quality management principles, not just simple sales channel expansion.
An official noted, "'Kyungtakju 12 degrees' has passed the suitability assessment for freshness, stability, and quality retention through earlier consumer shelf life setting experiments and has completed 12 months of verification. Following the brand philosophy of 'Kyung()' to provide optimal flavor to customers, we decided to indicate the shelf life as six months. This enhances inventory management efficiency for partner companies and guarantees reliable quality to consumers. Especially when refrigerated, we have strengthened its position as a premium high-alcohol makgeolli suitable for long-term storage and overseas export."
'Kyung()' is currently consistently being sold in the Japanese market and is preparing for global channel expansions in the U.S., Hong Kong, and Taiwan.
[Photo] SK Jae-won Co.
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