BLACKPINK successfully held a pop-up store in China, showcasing overwhelming popularity.
According to YG Entertainment, BLACKPINK has been meeting fans at sequentially opened 'BLACKPINK WORLD TOUR POP-UP STORE' in large shopping malls in the city centers of five major cities in China, starting from Shanghai on the 2nd, followed by Shenzhen, Wuhan, Chengdu on the 3rd, and Beijing on the 5th.
In particular, the pop-up in Shanghai is being held successfully in a space of about 500㎡ on the first floor of the complex shopping mall 'Jingan Dadi City (安大城, JOY CITY)', the largest scale among the five cities. Despite accepting reservations for 1,500 visitors per day in anticipation of a rush of visitors on the opening weekend, the site saw a surge of additional waiting lines, attracting explosive interest.
Even during weekday operating hours, a diverse range of fans, including students and people of all ages, are visiting. The pop-ups in Wuhan and Chengdu, which do not run reservation entry, have created such large waiting lines that they extend beyond the department store.
Among the items on display and for sale are concert merchandise and official goods, including light sticks, character key rings, fans, cameras, tote bags, hats, T-shirts, and various product groups that sold out quickly upon the pop-up's opening. Consequently, additional orders are being placed, and pre-sales are underway.
In addition, various attractions, such as a photo zone reminiscent of the ongoing world tour trailer and a large message wall where fans can leave handwritten notes to the members, have been prepared, receiving positive responses from fans. The pop-up stores in each city will continue until the 31st.
Additionally, on the 8th, the anniversary of BLACKPINK's debut, a special event was held. The LED billboard of the landmark Ferris wheel at JOY CITY in Shanghai lit up with BLACKPINK's logo and signature pink color, decorating the night sky and delighting fans.
Meanwhile, YG Entertainment is expanding the presence of BLACKPINK and other affiliated artists, such as TREASURE, in China and increasing interactions with local fans. At the end of this month, a pop-up for BABYMONSTER will be held, showcasing a variety of events.
[Photo] YG Entertainment
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