The new boy group CORTIS from Big Hit Music, following in the footsteps of BTS and TOMORROW X TOGETHER, has emerged. They aim to differentiate themselves not just as idols who perform, but as a young creator crew that 'self-produces' music, choreography, and video.
The group name CORTIS is derived from 'COLOR OUTSIDE THE LINES.' It embodies the aspiration to think and express freely outside the rules and standards set by the world. This is not just a phrase, but is clearly reflected in the team's actual production methods. In their debut album 'COLOR OUTSIDE THE LINES,' all members participated in writing and composing every song, fully incorporating their own colors.
CORTIS's greatest distinction is its self-production capability. All five members actively participate in music, choreography, and video production, solidifying the team's identity. The track 'GO!' from the debut album credits all members, and they received attention for co-directing the music video and creating choreography.
The music video for 'GO!' was produced based on videos freely planned and filmed during their trainee days, showcasing experimental direction free from constraints and capturing the straightforward energy of teenagers, impressing global fans.
The title track 'What You Want' is an experimental genre that combines hip-hop's boom-bap rhythm with a 1960s psychedelic rock guitar riff. This is a choice rarely seen in K-pop groups, strongly branding their uniqueness at debut.
Additionally, the members also credited themselves as co-directors for the title track music video, effectively showcasing their talent, wit, and fresh ideas, demonstrating the capabilities of a 'young creator crew.' Furthermore, collaboration with American singer-songwriter Teezo Touchdown clarified their global aspirations.
CORTIS consists entirely of teenagers. However, their music and stage presence are far from 'unfinished,' filled instead with raw energy and a desire to create. With lyrics like 'bring on the new hit' and 'we don't need another sign,' they illustrate how they directly write their own stories and realize them on stage, which is their greatest weapon.
As a new group presented by Big Hit Music after six years, CORTIS is proposing a new model for K-pop as a 'creative artist group' that goes beyond the mere emergence of idols.
[Photo] Big Hit Music
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