Psy's summer brand concert 'Summer Show' shook Sokcho, Gangwon, in an instant. The single-day performance generated more than 7.5 billion won in spending, delivering a 'water bomb' to the local economy.
According to a joint analysis by Sokcho City, KT, and the Korea University Digital Innovation Research Center on the 20th, the total audience for the 'Psy Summer Show' held in Sokcho on the 26th of last month was counted at 23,855. Among them, more than 21,000 were outsiders, making up 88% of the total. Particularly, residents from the metropolitan area accounted for a significant 66.5%.
In terms of age, those in their 20s numbered 7,200, the largest group, followed by 5,200 in their 30s, 3,500 in their 40s, 2,300 in their 50s, and 1,900 in their teens. Over 600 attendees aged 60 and older also participated, proving the appeal across generations.
What stands out is that the audience did not leave immediately after the performance. 22.26% of outsiders stayed in Sokcho for more than 24 hours, leading to prolonged consumption in lodging and food and beverage. As a result, the total consumption in the Sokcho area that day reached 7.5 billion won, a more than 23% increase compared to the previous week (6 billion won).
Sokcho City stated that "the large-scale concert went beyond a mere event and genuinely connected with local consumption and tourism," and plans to actively reflect this in future tourism policies.
Meanwhile, Psy is currently on a nationwide tour 'Psy Summer Show'.
[Photo] SNS
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