Actress Jin Seo-Yeon declared 'no sponsorship.'
Jin Seo-Yeon has been selected as the MC for ENA's innovative beauty and health program 'Jin Seo-Yeon's NO,' which has no advertising or sponsorship at all. As this program carries her name, her sincere hosting is expected to deliver really trustworthy 'hot items.'
'Jin Seo-Yeon's NO,' which will first air on Aug. 26, declares 'no sponsorship' against indiscriminate advertising and reviews in the beauty and health industry. It is a new concept beauty and health lifestyle information show that selects one trustworthy product through scientific analysis and rigorous filtering. Jin Seo-Yeon, who is challenging the role of MC for the first time, is known as the 'Queen of Suspicion,' and she is expected to use her talents for thorough verification.
In the released first teaser video, Jin Seo-Yeon said, "I don't believe in 'NO PPL.' I'm a killer of questions. I'm the Queen of Suspicion," bombarding the production team with questions verifying whether they had purchased and tried the products. However, when unfamiliar terms regarding the ingredients and effects of the products arose, she unexpectedly showed difficulty saying, "I don't know about this kind of thing." To those who find it difficult to check ingredients like herself and want to avoid PPL, Jin Seo-Yeon declared, "You only need to look at this one thing, not anything else. You Only Need One!" promising to create a trustworthy 'lifestyle bible.'
Another meticulous character who will write the 'lifestyle bible' with Jin Seo-Yeon is Bang Min-Ah, a former main vocalist of Girl's Day who excels in both singing and acting, and Shin Hyun-Ji, a world-class top model and a generation Z icon. Bang Min-Ah, who is new to beauty and health entertainment as an MC, is an unexpected 'beauty beginner.' She plans to earn the empathy of 'beauty newbies' by approaching the valuable information with a respectful attitude. Additionally, model Shin Hyun-Ji, who has been eagerly waiting for a genuine beauty and health information program without advertisements, is said to have become fully immersed in a world that extracts only the most valuable information amidst a flood of trending items.
'Jin Seo-Yeon's NO,' a real lifestyle class that learns only from data and completely rejects advertisements unlike previous programs that were no different from advertising, will first air on Tuesday, Aug. 26, at 11:20 p.m. on ENA.
[Photo] OSEN DB
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