The group AtHeart is receiving intense attention from prestigious overseas media outlets upon their debut.
AtHeart released their first EP 'Plot Twist' on the 13th, and major outlets such as The Hollywood Reporter in the U.S., NME in the UK, and Rolling Stone in the U.S. have significantly covered AtHeart's debut news, solidifying their global presence.
Firstly, The Hollywood Reporter introduced AtHeart on their official website on the 13th (local time), stating, "This year has seen a rush of K-pop group debuts, and the first girl group presented by Titan Content, AtHeart, has made a strong first impression."
In particular, The Hollywood Reporter noted the infinite potential of AtHeart, formed as a team under CEO Kang Jeong-ah, who has produced iconic idols in the K-pop market and showcased outstanding leadership in the entertainment industry.
AtHeart also caught attention for their ambitious aspirations in an interview with The Hollywood Reporter, where they said, "We want to experience many new things and seek various opportunities. We aim to continue our music that embodies AtHeart's unique identity as artists and create songs that listeners can truly relate to."
On the 14th, NME published an article titled 'AtHeart make their debut with 'Plot Twist' EP launch' on their official website, focusing on the top-tier global producers who created the well-made tracks. AtHeart's debut song 'Plot Twist' features producer Jonah Shy, who has collaborated with artists like Chappelle Lonn, Camila Cabello, and Shawn Mendes, and was supported by top engineer Rob Kinelski, who has worked on mixing songs for Billie Eilish, enhancing the song's quality.
On the 15th, Rolling Stone recommended AtHeart's debut track 'Plot Twist' in their playlist 'THE SONGS YOU NEED TO KNOW THIS WEEK' and shared the music video link. The renowned U.S. music program MTV also added 'Plot Twist' to their recommended playlist. Additionally, various outlets, including the UK music industry magazine Music Business Worldwide, Billboard Brazil, Billboard Philippines, and NYLON Philippines, showed a keen interest in AtHeart's debut, highlighting their global popularity.
Amid attention from prestigious overseas media, AtHeart has officially begun their rise in the music industry with the release of their first EP 'Plot Twist.' Just as a small flapping of wings can create a massive wind, the members are heralding a new paradigm in the K-pop scene by showcasing their infinite potential. Even before their official debut, AtHeart has been selected as ambassadors by a global beverage brand, with advertising calls continuing, and they plan to engage in active activities through various music shows and web content.
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