Actor and singer Lee Junho announced a new beginning.
On the 18th, O3 Collective, a company established by Lee Junho, revealed its mission statement: "A creative group that moves organically on three pillars: the artist's identity (One), the originality of content (Original), and the management system (Orbit), creating a single creative orbit."
Continuing, the vision stated, "We dream of a team-based brand system where artists, content, and staff become the main characters together," and expressed the ambition to "build a business lab capable of infinite expansion centered on IP, designed and realized for everyone's growth and expansion."
In particular, CEO Yang Hye-young, who has successfully led innovative projects from CJ ENM's brand strategy and performance business divisions, will co-create the vision at O3 Collective. It is expected that the strong teamwork will be demonstrated with the staff who have long worked closely with Lee Junho, as well as up-and-coming young talents in the management industry joining newly.
Lee Junho, who debuted as a member of the group 2PM in 2008, has received love from global fans while engaging in diverse activities as both a group and solo artist. Starting with the film "The Suspect" in 2013 and through dramas such as "Chief Kim," "The Red Sleeve," and "King the Land," he has proven his solid acting skills and global box office appeal, establishing himself as a reliable actor.
This second half of the year, he will meet viewers with the tvN drama "Typhoon Corporation" and the Netflix original series "Cashero." Expectations are high for the acting transformations that Lee Junho will showcase through these two works, as he has built new characters with each project.
Additionally, Lee Junho plans to recruit fans through the global superfan platform Weverse on the 19th, continuing to communicate with fans and official memberships (Lee Junho Fan Club 2nd generation).
Anticipation is growing for the new chapter that Lee Junho and O3 Collective will write together, continuing their diverse activities in various works and performances.
[Photo] O3 Collective
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