The rookie group AtHeart successfully completed their first week of music broadcast activities since their debut.
AtHeart released their first EP 'Plot Twist' on the 13th, and starting with Mnet's 'M Countdown' on the 14th, they appeared on MBC's 'Show! Music Core' and SBS's 'Inkigayo' to perform the title track 'Plot Twist' from the album.
'Plot Twist' is a dance track hybrid of pop and EDM, where the development of the song and the flow of emotions create a singular 'twist.' Dramatic transitions oscillating between a dreamy mood and energetic EDM sounds provide a strong addictive quality.
With performance director Lia Kim providing support, AtHeart's unexpected charms can be glimpsed throughout their performances. They incorporate dynamic group choreography like jumps atop their smooth vocals, showcasing unpredictable movements on stage. AtHeart used time differences and choreography that shatters static lines to capture attention without interruption.
In particular, the point choreography 'Nami Twist,' in which members Nahyun and Michi face each other, catching and spinning their heads like gears, adds to the enjoyment of watching with intuitive movements expressing the lyrics 'tears fall down' and 'keeps getting frustrating and angry.'
Global K-pop fans who watched AtHeart's debut stage noted, 'I can't stop listening to the song,' 'I'm mesmerized. They perfectly executed the technical choreography,' 'They are the best rookie this year,' 'The contrast of various atmospheres within a single song makes it even more addictive,' 'It's a song I've never heard in the K-pop scene,' 'It's simple yet elegant, and the twists are really excellent,' 'The song is easy to listen to, but the choreography is intense, which I really like.'
Fueled by popularity, the music video for 'Plot Twist' ranks high in YouTube daily charts in Indonesia, Vietnam, and the Philippines, showing a rapid increase with over 3.5 million views, igniting a full-scale global upsurge.
'Plot Twist' is like the first flap of wings for AtHeart, who dreams of soaring in the music industry. As AtHeart's full growth narrative unveils, they enter a global 'heart attack,' with a small flap generating a huge wind, suggesting that the members will present a new paradigm in the global K-pop scene based on their limitless potential. AtHeart is set to meet fans worldwide through various music broadcasts and web content in the future.
[Photo] Clips from each music broadcast.
[OSEN]