The stage for SME's virtual artist nævis's (Naevis, belonging to SM Entertainment) new song 'Sensitive' is attracting attention.
On the 16th, nævis performed the stage of 'Sensitive' on the MBC music program 'Show! Music Core', and this stage was planned as part of the memorandum of understanding (MOU) signed between SME and MBC to promote the development of the virtual industry in the media and content sectors, with the MBC Virtual Content Division directly overseeing stage direction and production to enhance the quality.
In particular, it drew attention by implementing an immersive direction and performance that transcends the boundaries of reality and virtuality, creating a mysterious and futuristic worldview unique to virtual artists on stage.
'Sensitive' is a pop dance song featuring a groovy bass with a funky touch and a subdued vocal rhythm, capturing nævis's story of experiencing diverse emotions through stimuli encountered in reality for the first time, and the stage was pre-released at the 'SMTOWN LIVE 2025' concert, generating buzz.
nævis is a virtual artist characterized by a voice born from AI voice technology and content created by generative AI, showcasing an expanded intellectual property universe through not only music but also games, various collaborations with brands, and merchandise.
[Photo] Captured from the MBC broadcast screen.
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