Actor Lee Soo-hyuk has proven his global influence.
Lee is set to represent Korea at the 'Weibo Gala 2025 Weibo Cultural Exchange Night in Thailand' on the 16th in Bangkok, Thailand.
'Weibo Gala 2025 Weibo Cultural Exchange Night' is a global cultural exchange awards ceremony hosted by Weibo, inviting top artists from Korea, China, and Thailand to promote cultural and artistic exchanges between China and key Asian countries, spotlighting the influence of international stars and content, and establishing a new paradigm of cultural exchange in Asian entertainment.
Weibo noted that the reason for selecting Lee Soo-hyuk as Korea's representative is that popular Asian works he has appeared in, such as the drama 'Scholar Who Walks the Night', have shown an annual fan growth rate of over 15% in Thailand, maintaining a top position for Korean dramas on the major Thai platform LINE TV. Additionally, the drama 'S-Line', in which he recently starred as the lead, was officially invited to the Long Feature Competition at the 8th Cannes International Series Festival, winning a music award, and generated significant buzz overseas.
Moreover, according to Weibo's big data, following the official announcement of Lee Soo-hyuk's attendance at the 'Weibo Gala 2025 Weibo Cultural Exchange Night', the hashtag '#LeeSooHyukGlobalCulturalExchange' generated 12 related subtopics within 72 hours, with over 80,000 participants in the topic that recorded the highest engagement rate, showcasing Lee Soo-hyuk's powerful fandom across Asia.
Meanwhile, the 'Weibo Gala 2025 Weibo Cultural Exchange Night', which actor Lee Soo-hyuk will attend, will be held on the 16th at the Queen Sirikit National Convention Center in Bangkok and will be broadcast live worldwide through Weibo.
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