The music video for the new song by the group AMPERS&ONE is receiving a lot of attention.
The music video for the title track 'That's That' from AMPERS&ONE's mini album 'LOUD & PROUD' was released on the 12th and became available approximately three days later on the 15th at around 1 a.m., surpassing 10 million views, setting its own record for the shortest time.
The mini album 'LOUD & PROUD' captures AMPERS&ONE's attitude of maintaining self-confidence and standing firm in the face of the world's biases and standards. On the album release day, it reached No. 1 on the Hanteo Daily Album Chart and climbed into the upper ranks of the Circle Chart Retail Album Chart, proving its remarkable upward trend.
The title track 'That's That' is a hip-hop dance song that combines a catchy saxophone line with a dynamic melody, blending the genres of Trap and Ratchet. The lyrics convey the message that if we create our own path without worrying about unwelcome gazes, we can achieve our desires beyond limitations.
The music video features a backdrop of a suddenly malfunctioning world, with whimsical scenes such as buildings falling from the sky and entering an air conditioning unit. The members' interactions, enjoying themselves and finding freedom despite the chaos, effectively convey the album's message. Additionally, the intensified visuals and hip mood of the performance also capture attention.
In this way, AMPERS&ONE is breaking its own records with the mini album 'LOUD & PROUD' while expanding its fandom. They are expected to continue active promotions by appearing on various music programs with the title track 'That's That'.
[Photo] FNC Entertainment
[OSEN]