Broadcaster Seo Kyung-seok will serve as the new face of the health functional food brand.
Geno Healthcare, a subsidiary of Fact Corporation (Chairman Choi Jae-ho), announced on the 14th that it has selected broadcaster Seo Kyung-seok as the brand model for its premium health functional food brand "Bokgang (補强) Joint Cleanse," aimed at improving the quality of life without aging for the middle-aged and elderly. With the friendly and trustworthy image of Seo Kyung-seok, "Bokgang" is expected to bring new vitality to the premium health functional food market.
"Bokgang" contains the meaning of "filling the weakened places and restoring the body's strength to make it strong" and is a brand developed with great care for the healthy lives of the middle-aged and elderly. It has a vision to help them lead an energetic life even as they age. With its launch, "Bokgang" will initially introduce the "Gold Senior Line," focusing on core health management for the middle-aged and elderly.
In particular, broadcaster Seo Kyung-seok, selected as the brand model this time, possesses a high level of awareness among various age groups, and his diligent and reliable image aligns well with the premium brand value that "Bokgang" aims for. Seo Kyung-seok is expected to play a key role in enhancing the brand's recognition and building trust moving forward.
A representative from Geno Healthcare noted, "Bokgang aims to contribute fundamentally to improving the quality of life for those aged 50 and above, going beyond simple health functional foods," and added, "We will strive to establish 'Bokgang' as a trusted brand in the premium healthcare market, presenting new standards along with broadcaster Seo Kyung-seok."
[Photo] Geno Healthcare "Bokgang"
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