CORTIS, the 'Big Hit Music rookie' taking the baton from BTS and TOMORROW X TOGETHER, is generating explosive responses on social media.
The official TikTok account of CORTIS (Martin, James, Juhun, Seonghyeon, Gunho) surpassed 1 million followers around 5 p.m. on the 13th. This achievement was made just six days after the account was opened. Despite not revealing the members' faces for three days after the launch, the intense interest in the 'Big Hit Music rookie' drove the rise in followers.
The number of TikTok followers surged rapidly around the release of the official music video and conceptual performance film for the debut album's intro song 'GO!' on the 11th and 12th. Considering that there were 400,000 followers as of the 10th, this represented an increase of about 150% in just three days. This is evidence that the music, choreography, and videos created by all the members captivated global users.
As of noon on the 14th, CORTIS's official TikTok account has recorded a total of 12.4 million likes, generating great interest. The comment section was filled with languages from various countries/regions, reflecting worldwide attention toward them.
CORTIS is actively engaging with domestic and foreign users by utilizing short-form content ahead of its debut. Dance challenges, as well as videos featuring the 'logo sound' and song production by the members, draw great interest. The characteristic of collaboratively creating the team's main content as a 'Young Creator Crew' makes the videos captivating.
The response to the music video for CORTIS's debut album intro track 'GO!', released on the 11th, is also noteworthy. According to YouTube charts, as of noon on the 14th, this video secured a spot in the 'Top 30' trending music videos in 11 countries/regions, including Korea, the U.S., Canada, and the U.K. Its steady popularity is evident even three days after its release.
Meanwhile, CORTIS will debut with the title track 'What You Want' at 6 p.m. on the 18th. They heightened expectations by uploading a video titled 'Lead Single 'What You Want' Release Date' on their official YouTube channel at noon on the 14th, announcing the title track's release date.
[Photo] Big Hit Music
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