The SBS drama 'The Winning Try' features the Hanyang Physical Education High School rugby team stepping into reality and causing over-immersion.
SBS's Friday-Saturday drama 'The Winning Try' (written by Lim Jin-a, directed by Jang Young-seok, hereafter 'The Winning Try') is a comic coming-of-age sports drama in which the unpredictable eccentric director Joo Ga-ram and the perennial underachievers of the Hanyang Physical Education High School rugby team sprint toward victory in the National Sports Festival. 'The Winning Try' started with a peak viewer rating of 4.8%, soaring to a recent peak rating of 8.3% with its sixth episode, drawing a miraculous box office curve.
In particular, the world of the Hanyang Physical Education High School rugby team in 'The Winning Try', which transcends reality and drama, increases viewers' immersion and contributes to the rising viewer ratings. The cast members are expanding the world of the drama into reality by posting on social media in the guise of their characters.
SBS's drama official social media account features the status message, 'This is SBS Drama's official account, but sometimes Hanyang Physical Education High School takes over,' designed like the Hanyang Physical Education High School rugby team's social media account to entertain viewers. The uploaded posts related to 'The Winning Try' also make it seem as if the Hanyang Physical Education High School rugby team kids are managing the social media accounts, drawing viewers to participate in the social media. In particular, actual male middle and high school students upload short-form content every week, creating an immersion that makes it feel like Hanyang Physical Education High School really exists.
Before the first broadcast, short-form content introducing the rugby team members in a lively manner recorded about 3.5 million views across all platforms, generating responses like, 'I thought they were really high school students,' and 'I thought they were the rugby team,' significantly contributing to raising interest in 'The Winning Try.' The challenge with the highest views, 'Making the sound while watching a friend's lip movements,' has amassed a total of 5.4 million views across all platforms, showcasing the genuine chemistry among the seven rugby team members, making viewers smile.
Meanwhile, in short-form content where Hwang Seong-bin (played by Kim Joo-yang) shows cuteness while eating cream bread, members of the Hanyang Physical Education High School rugby team gathered together to enhance the fun. Actors Kim Yo-han (played by Yoon Seong-jun), Kim I-jun (played by Oh Young-gwang), Lee Soo-chan (played by So Myung-woo), Yoon Jae-chan (played by Do Hyeong-sik), and Woo Min-kyu (played by Pyo Seon-ho) displayed their genuine chemistry through personal accounts, sharing comments like, 'Kim Joo-yang, what are you doing?', 'Joo-yang, you're holding a bulgogi burger, right?', 'Wow, I was surprised!', and 'Oh, was that you, Kim Joo-yang?! Let's meet in the dorm later,' showcasing their fantastic teamwork that drew attention. Additionally, an actual rugby professional team's official social media account commented, 'I will keep a close eye on the Hanyang Physical Education High School rugby team,' drawing attention by diving into the world of the Hanyang Physical Education High School rugby team.
As such, the world of 'The Winning Try' expands through social media content, increasing viewer affection for the Hanyang Physical Education High School rugby team. Various online communities and social media are buzzing with comments like, 'I am applying for the Hanyang Physical Education High School rugby team,' 'Let's aim for the national championship!' 'Let's be happy, rugby team,' 'I love the Hanyang Physical Education High School rugby team,' 'Hanyang Physical Education High School rugby team, my team! I will cheer for you at the President's Cup,' and 'Why are members of the rugby team so cute when they show up in the comments?' reflecting over-immersion.
Meanwhile, the SBS drama 'The Winning Try' will air its seventh episode at 9:50 p.m. on the 15th (Friday).
[Photo] Provided by SBS 'The Winning Try'
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