The group POW has embodied the intent of their third album, 'Being Tender,' by spreading goodwill through donations.
POW (Yochi, Hyunbin, Jeongbin, Dongyeon, Hong) held a donation ceremony at the World Vision headquarters in Yeongdeungpo-gu, Seoul, on the 13th, donating the revenue collected from the 'Being Tender Live' and 'Being Tender Live' events following the release of their third album 'Being Tender' on June 27.
So far, POW has continued their activities for the title track of their third album, 'Being Tender,' and held a time to become closer with fans, 'POW Donation Live: Being Tender Live with TikTok.' This live event added significance by turning revenue into social value beyond simply communicating with fans.
Through their revenue donations, POW has demonstrated their social responsibility beyond simple musical activities, garnering much support from fans for their meaningful endeavors. The donated funds are set to be used to support World Vision's domestic family care initiatives for youth (ages 9-34) who are caring for families due to severe mental illnesses and disabilities. This donation activity has greatly touched fans, and POW plans to continue their efforts to create a kinder world.
Having performed a special deed with this donation, POW is preparing for a fast comeback targeted for September, demonstrating strong momentum for 'Being Tender.' They have confirmed a quick return after just two months and are expected to maintain steady growth through continuous activities this year.
Meanwhile, in order to present music and performances that reflect a change distinct from their past style, POW has entered full-fledged music production.
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