The 'MZ wannabe iKON' IVE (IVE: Ahn Yujin, Fall, Rae, Jang Won-young, Liz, Lee Seo) hinted at the concept of their new album ahead of their comeback on the 25th.
Starship Entertainment, their agency, unveiled a poster containing the concept of the fourth mini album 'IVE SECRET' through IVE's official SNS on the 13th.
The released poster features 'EVIL CUPID' instead of a traditional Cupid. The image of aiming arrows solely for oneself, rather than serving as a connector for others, strongly reflects IVE's unique message of defining one's choices and future, drawing attention.
Additionally, six sharp details are cleverly hidden throughout the poster, such as horns, arrows, arrowheads, and tail tips, adding to the fun of discovery. This symbolizes the presence and roles of the six members, providing viewers with the joy of searching.
This uniquely designed poster was created in collaboration with street artist Doezy. Doezy is an artist who conveys messages about social issues through various forms of street art and has collaborated with global brands, including Coach, Balenciaga, and TNGT, featuring the character 'Ronald.' His distinctive perspective is reflected in this 'SECRET' poster, capturing the attention of global fans.
IVE is raising fans' expectations by showcasing the unprecedented 'EVIL CUPID' concept in a variety of forms, starting with a moving poster, trailer video, and trailer photos. They are boldly overturning established images while presenting new narratives and a three-dimensional worldview, with focus shifting to the upcoming release of the new album 'IVE SECRET' and the title track 'XOXZ' on the 25th.
Meanwhile, IVE is set to release their fourth mini album 'IVE SECRET' and title track 'XOXZ' through various music streaming sites at 6 p.m. on the 25th.
[Photo] IVE official SNS
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