EBS 'Seo Jang-hoon's Neighbor Millionaire' returns as a regular programming in the second half of this year, thanks to the enthusiastic support from viewers. Joining '2 trillion giant' Seo Jang-hoon as the new partner is 'charming and lively tension fairy' Jang Ye-won, promising 'unprecedented chemistry'.
EBS 'Seo Jang-hoon's Neighbor Millionaire' (hereinafter 'Neighbor Millionaire') is a program that seeks out 'real wealthy people' who have built wealth and success to explore their secrets to success. Rather than focusing on the assets that are visibly apparent, it emphasizes 'how they have lived', illuminating the true meaning of 'wealth' through their inner philosophies and attitudes towards life. In the previous season, 12 hidden millionaires who made significant social impacts appeared. Their valuable journeys toward success, as well as their practices of sharing and responsibility, offered a new perspective on 'wealth' and 'success' in Korea in 2025.
MC Seo Jang-hoon delicately drew out the sincerity of the participants with his genuine speaking style and warm empathy. In particular, he suggested a common question asked near the end of the program, 'What is your mindset towards life?', completing a memorable scene that leads to reflection on the essence of life beyond simple success stories. The hidden card for the regular season, Jang Ye-won, is expected to inject vitality into the program with her unique positive energy and bouncy charm. Jang Ye-won remarked, "I was such a fan that I watched all 12 episodes of Season 1. I was eager to join this program that I even directly contacted Seo Jang-hoon after watching the teaser," adding, "Though this is our first collaboration, I believe we will harmonize well and enjoy it. I will make it fun by leading the way." The production team of 'Neighbor Millionaire' expressed confidence that "Seo Jang-hoon's dignified hosting and Jang Ye-won's candid charm will provide both fun and touching moments for the audience."
Meanwhile, 'Neighbor Millionaire' has established itself as 'Korea's representative cultural entertainment' covering all generations, including adults in their 30s to 60s, seniors, and the MZ generation through its first season. The episode featuring 'Korea's food service industry godfather' Lim Sun-hyung recorded a peak viewership of 2.2% (Nielsen Korea, based on paid households) during its prime time, setting a record for the highest viewership rate in that slot and proving the trust and expectations of the audience. The episode featuring 'Korea's first-generation male hair designer' Lee Sang-il was selected as the winner in the entertainment category of the 302nd PD of the Month Award hosted by the Korea PD Association, distinguishing itself from other programs related to wealth. Furthermore, the accumulated view count for YouTube clips surpassed 10 million, perfectly capturing the media spotlight.
In the regular season, a wider variety of 'real wealthy people' will appear, revealing the secrets of success and life philosophies that have not been disclosed before. Seo Jang-hoon and Jang Ye-won will engage with viewers in sharp yet cheerful discussions. EBS 'Seo Jang-hoon's Neighbor Millionaire', armed with deeper resonance and emotional stories, will air in the second half of this year.
[Photo] OSEN DB
[OSEN]